THE ROLE & THE TEAM

We want to be the most culturally fluent brand on social media in Europe, and we're looking for a Senior Global Social Media Manager, Social Content & Campaigns to help us achieve that. You’ll help make Zalando a dynamic voice in culture, always relevant and responsive to the world around us. You're a person who lives and breathes social media and culture, able to spot signals before they become trends and turn those insights into scroll-stopping content.

As a social content expert, you'll be the hands-on, proactive creative we need to drive our content strategy. You'll be responsible for end-to-end content production, including in-house creative ideation and collaborating with external creatives and partners on global campaigns. You'll manage on-the-ground live posting for activations and aren't afraid to turn creative ideas into live social content solutions. Beyond creative execution, you have a strategic mind to craft social media strategies that align with business goals and use data to measure and optimize campaigns. You’ll handle projects of larger complexity and mentor team members on social creative best practices, all while staying on top of emerging social trends and platform changes.

This is a fast-paced role that requires top-notch project management and communication skills. You’ll be the main point of contact for social content, ensuring brand consistency across teams and agencies. You’ll be planning and executing social-native content that turns wider business initiatives into digital stories that connect with our audience.

Find out more about our Marketing & Communications team:
https://jobs.zalando.com/en/what-we-do/marketing-and-communications

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.  

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Execute and steer social campaigns on all levels, including creative ideation, production, content capture and planning for Zalando's social media accounts, ensuring culture and trends are at the forefront.

• Handle multiple projects simultaneously, adapting easily to changes in planning, content production, and project execution.

• Independently create and manage content by attending events, shooting, and editing without supervision for publishing.

• Contribute to 360 marketing initiatives by designing fully integrated campaigns in collaboration with stakeholders from Global Marketing, Public Relations, Creator Marketing, Brand Communications and other teams.

• Serve as an expert consultant on social-first execution of 360 initiatives, explaining the strategic reasoning behind your recommendations to senior stakeholders and applying your knowledge of KPIs when making decisions.

• Manage day-to-day operations related to social media initiatives with agencies, overseeing all running projects to ensure they deliver against set KPIs.

WE’D LOVE TO MEET YOU IF...

• You have at least 5+ years of experience and all relevant hard skills across different social media platforms, including experience on set, productions, and events that makes you independent in creating social-native content.

• You're a creative spark with a mindset that can drive Zalando through frequent platform changes with innovative ideas.

• You don't just keep up, you keep ahead of pop culture and new platforms, naturally 'on it' and ready with ideas for how Zalando will shape the narrative.

• You know one size doesn’t fit all, understanding the strengths and quirks of different social channels from TikTok to Instagram to YouTube, finding opportunity among the nuances.

• You're organized with stellar stakeholder skills, acting as the thread that works across internal and external teams to coordinate and ensure consistency in a fast-paced environment.

• You're willing to travel frequently to attend events and productions.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start for full-time employees

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review