THE ROLE & THE TEAM
As a (Senior) Marketing Manager for the Netherlands you will position Zalando as the leading online shop for fashion in the market. You will be responsible for developing a comprehensive marketing plan and executing all local marketing activities to further develop the Zalando brand in the Netherlands. You will act as the guardian of the Zalando brand and work closely with cross-functional teams to ensure consistent messaging and seamless execution of marketing campaigns across multiple channels.
This role is Berlin based and relocation is necessary. This role is a maternity cover and includes a limited contract.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHY YOU SHOULD BE INTERESTED…
The (Senior) Marketing Manager plans, orchestrates and executes all local marketing activities across multiple touchpoints (paid, owned and earned media) to drive brand awareness, build brand equity and support certain categories and/or propositions. Type of initiatives could include local events, brand partnerships, marketing stunts and sponsorships
Roll-out and amplify Zalando’s global brand moments in the Netherlands to ensure local relevance and engagement with our Dutch audience
Collaborate with our internal media team and local media agency to ensure seamless execution of campaigns across various channels. You help define and implement a touchpoint and media strategy in line with the NL market strategy and ensure we land all of our campaigns with impact
Manage our local ambassador programs in collaboration with our local influencer Marketing agency to create authentic and impactful content that aligns with the brand and drives visibility and growth for our key categories and/or propositions.
Manage the local marketing budget, ensuring efficient allocation of resources and maximised effectiveness across all marketing initiatives.
Develop a deep understanding of marketing effectiveness and identify (local) consumer trends and competitive insights that guide decision making
Liaise closely with cross- functional teams (Benelux Market, Commercial, CRM, Buying, PR, Corp Comms) to ensure alignment between our activities, report back on performance and collectively deliver against our overall business goals
Work closely with local agencies, ranging from creative agencies, media agencies, influencer agencies, to language service providers in your market
WE'D LOVE TO MEET YOU IF
You are a seasoned marketing generalist with solid experience (5+ years of professional experience), preferably in e-commerce fashion with a proven track record in planning and executing successful marketing campaigns and driving business growth
You speak Dutch perfectly (native / mother tongue language) and are fluent in English
You have a deep knowledge and understanding of the Dutch market and know how to adapt strategies to fit local market preferences, cultures, and requirements.
You have a strong experience with full funnel media planning, including paid, owned and earned media channels
You have strong skills in collaborating and negotiating with internal and external stakeholders, including agencies (media, creative) and/or key partners. You have experience in working with them to drive creative excellence and maximise marketing effectiveness
You get things done in a fast- paced and continuously changing environment and you have exceptional communication and interpersonal skills. You are a team player, well organised and feel comfortable leading multiple key projects with different stakeholder groups.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60%remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counselling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here https://jobs.zalando.com/en/?gh_src=22377bdd1us
