Zalando Podcast welcomes Jette Stempel, Team Lead Broadcasting and Video Production.
Jette’s journey at Zalando started in 2013 as a textile buyer. She then moved into campaign management for the DACH region. After a brief hiatus, she returned to Zalando via the “boomerang effect” and now leads high-impact global sales initiatives, including the much-anticipated Cyber Week.
As Head of Central Retail and Sales Campaigns, Jette sits at the intersection of various teams while her team’s focus is driving business development on a global scale. Her role involves coordinating with local retail teams and managing a central team of seven to improve tooling and capabilities for these retail teams.
Sales campaigns under Jette’s leadership range from targeted and seasonal to ad-hoc sales campaigns, all aimed at driving growth. She emphasizes that today, these campaigns are not just about clearing overstock but strategically placing attractive stock to maximize sales, attract the repeat customers, and ensure growth.
“What we learned in the past few years: we need to have the right timing for sales campaigns.”
Planning a sales campaign has transformed and evolved significantly over the past few years. Jette highlights how collaboration with other teams and understanding data is crucial to create well-timed campaigns that drive growth. Events like Cyber Week and Single’s Day are meticulously planned and monitored to bring desired results. What’s more, flexibility in timing is vital, especially when seasonal campaigns like summer sales need to adapt to different market conditions
Jette’s insights go beyond e-commerce. She shares valuable life lessons and leadership philosophies that resonate across industries, reflects on the past and the future and while processes have become more complex, her core philosophy remains: enjoy what you do and strive for continuous improvement.
“Life is too short to stay in unpleasant situations. Try to enjoy what you do!”
Tune into our Pieces of Me podcast for Jette’s insights and to hear the story about the three pieces she brought:
- Jette’s journey from the early days into the future
- The evolution of sales campaigns at Zalando
- Jette’s three pieces: an hourglass to value the time you’re given, a tunnel that symbolizes the long time it takes to set up something that will work forever and save you time in the long run, and a red powerpoint slide with one single symbol on it.
