THE ROLE & THE TEAM
Join Zalando’s Creator Management team as the Manager, Strategic Creator Projects, and become the central talent liaison and execution lead for our most massive cultural moments and innovative pilots. Reporting directly to the Head of Creator Management within a specialized, flat strategic pod, you are the external force who takes our overarching project blueprints and brings the creator experience to life.
This is not a standard, high-volume talent management role; it is a cross-functional execution powerhouse. Your focus will be dedicated to driving complex, end-to-end strategic initiatives. You will masterfully orchestrate massive cross-functional campaigns - like brand-new category pilots, exclusive brand collabs, and pinnacle events - primarily driving them centrally from HQ, with occasional travel for select tier-1 moments. Alongside managing these overarching projects, you will provide white-glove, bespoke management to our Always-on Brand Ambassador Program, an exclusive roster of 10-12 top-tier Key Opinion Leaders (KOLs). You will work seamlessly alongside the Lead Strategic Projects and the Manager Strategic Operations to ensure flawless delivery.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Orchestrate Pinnacle Events:
Act as the creator execution lead for our "Superbowl moments." You will manage the creator experience and oversee creator integration for activations like Copenhagen, Berlin & Milan Fashion Weeks, Pride campaigns, and our festival season kickoffs. - Drive Strategic Pilots & Exclusive Collabs:
Parachute into brand-new pilots and cross-functional collaborations to secure creators and ensure flawless localized delivery. You will drive the execution for partnerships (e.g., ASAP Rocky x Puma, Nike x Zalando streetwear launch) and shape the creator integration for new propositions like Home & Living or the Vestiaire Collective partnership. - Manage Key Creator Relationships (The Ambassador Program):
Own the day-to-day execution for our Always-on Brand Ambassador Program. You will provide a highly bespoke, white-glove approach to an exclusive roster of 10-12 top-tier Brand Ambassadors, acting as their trusted partner to help them strategically leverage Zalando’s creator toolsets to grow their impact. - Execute Content Strategy & Trend Integration:
Act as a social-first native. You will translate rapidly changing platform trends (e.g., on TikTok and Instagram) into actionable content briefs for your creators during flagship events and new pilots, ensuring the output is culturally relevant and highly engaging.
- Bridge Global Vision with Local Impact:
Collaborate closely with Local Marketing Leads across 25+ countries to ensure the talent casting and integration of our strategic projects land flawlessly at the regional level. - Report on Cultural Impact:
Translate the success of your executed projects into actionable data. You will report on the cultural footprint, social engagement, brand heat, and commercial impact of specific events and pilots, feeding this data back to the strategy team for future optimization.
WE’D LOVE TO MEET YOU IF
- You bring 5+ years of relevant work experience in end-to-end campaign execution, digital PR, or VIP influencer management in a fast-paced environment.
- You have a proven track record of actively leading and executing complex overarching projects and pilots, navigating ambiguity with ease to orchestrate flawless delivery across complex, multi-market campaigns.
- You possess hands-on experience managing a curated portfolio of high-profile creators, VIPs, or KOLs directly, knowing exactly how to provide a premium, white-glove experience and solve real-time talent challenges.
- You have a deep understanding of the creator economy, possess an analytical eye for great content, and understand how to translate overarching strategies into highly engaging deliverables during massive brand moments.
- You are a master at stakeholder management, with the ability to navigate matrixed organizations and balance diverse interests between global leadership and local market teams.
- You are an articulate communicator who can confidently negotiate with elite talent agencies (fluency in English is required; additional languages are a plus).
- You are a true team player who thrives in a highly collaborative pod structure, knowing exactly how to take a strategic blueprint from a peer and turn it into operational reality.
- You possess a growth mindset, enjoy mentoring junior team members or cross-functional peers, and have a deep passion for shaping the future of the creator economy.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
- 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
- 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
- Family support, including counselling and dedicated services for parents and carers
- Company pension scheme
- Employee shares programme
- Health and wellbeing options, including Wellhub
- Mental health support and coaching
- Development through our training platform and biannual peer-to-peer review
- 2 paid volunteering days a year
INCLUSIVE BY DESIGN
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
