THE ROLE & THE TEAM
We're looking for a highly organised and proactive Creative Director, copy to join our dynamic Brand & Creative team. The Creative Director, Copy, serves as the guardian and visionary for the brand's language, voice, and narrative architecture. This individual defines and executes the messaging that shapes the brand's identity and drives cultural resonance across all platforms.
The role requires close, symbiotic collaboration with Creative Direction and Art Directors, ensuring strategic copy input is integral to shaping the creative concept and overall messaging for all campaigns from the earliest conception phase. Working in partnership with Creative Strategy, the CD, Copy, translates the overarching vision into impactful, resonant copy strategies.
The primary mission is to inspire, innovate, and ensure our messaging solidifies the company’s competitive advantage and elevates its external perception.
ABOUT LOUNGE BY ZALANDO
Lounge by Zalando is an online outlet for fashion and lifestyle products in 25 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Drive Creative Vision & Campaign Strategy: Partner closely with Art Directors from the conception phase to fundamentally shape campaign narratives. Define high-level messaging strategies in lockstep with our Senior Creative Strategist and leadership teams.
Optimise Data-Driven Performance Copy: Lead the copy strategy for performance campaigns, constantly testing and iterating seasonal copy based on performance data to effectively raise brand awareness and drive conversion.
Steward Brand Voice & AI Integration: Act as the brand voice representative across the wider writing group, ensuring rigorous consistency from marketing campaigns to UX onsite copy. Champion and direct the strategic, on-brand adoption of AI tools within the creative workflow.
Oversee Localisation Workflows: Define the global campaign naming strategy and oversee the marketing copy localisation process with external agencies, ensuring transcreated messaging maintains global fidelity while respecting local nuances.
Manage Stakeholders & Elevate Creative Value: Communicate and champion the value of creative work internally and externally. Confidently direct, influence, and mediate expectations among senior stakeholders across multiple complex, simultaneous projects.
WE'D LOVE TO MEET YOU IF
You have 5+ years of experience as a strategic Creative Director, Copy, or an equivalent senior editorial/copy leadership role in a fast-paced creative agency, e-commerce, or brand environment, with a proven track record of shaping high-impact campaign narratives.
You possess a deep understanding of full-funnel content strategy, including how to seamlessly balance high-level brand storytelling with technical UX copy and data-driven performance marketing iterations.
You are exceptional at stakeholder management and communication, with a demonstrated ability to actively direct, influence, and align senior management and diverse cross-functional teams around creative goals.
You are forward-thinking and tech-savvy, with a passion for directing the strategic integration of AI tools into creative workflows without compromising brand voice and tonality.
You have strong experience managing external agencies for localisation, knowing how to establish flawless base copy and collaborate with external partners to maintain message fidelity across multiple markets.
You bring a solution-oriented and collaborative mindset, adept at partnering closely with our Senior Creative Strategist and managing expectations across complex, simultaneous projects while relentlessly advocating for creative excellence.
Fluency in English is essential.
If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
