THE ROLE & THE TEAM
The Marketing Lead for Spain & Portugal drives Consumer Marketing in the respective region. In this role you are responsible to bring the local voice and the market insights to life, to drive the value proposition, brand perception and growth in the region.
This role is Berlin based and relocation is necessary. This is a parental leave cover and will have a limited contract.
INCLUSIVE BY DESIGN
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
The Marketing Lead works closely together with the Southern Europe teams to grow market share through awareness and consideration driving Marketing initiatives. This includes local amplification of global initiatives as well as leading with market specific initiatives to capture the local momentum and opportunities.
Execute and lead Zalando’s Marketing Strategy to meet the business and growth KPIs in the market. Work closely together in a cross functional team to define core audiences and how to win them over. Have a sharp eye on and understand in-depth the market dynamics and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation. Unlock effectiveness and efficiency wins by scaling best practices across the region.
Win new customers, drive the brand perception and deeply understand the consumer and the market - collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local amplifications that build on audience and market insights. Manage the regional media spend, together with the media team, in the market with the goal of maximising the effectiveness of our investment both across measurable and non-measurable channels.
Lead the business in the market in strong collaboration with key business units and stakeholders, specifically with Southern Europe heads and General Manager and dedicated teams in the Markets to drive the value proposition and bring the market voice to the decision table.
WE’D LOVE TO MEET YOU IF…
You have 7+ years of relevant Marketing and Commercial experience. Proven track record in driving market share growth. Local competency/experience in the respective region is a strong plus, especially for the Spanish market.
You have experience executing and planning Regional/Country Marketing Strategy. Deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy, applying latest insights and KPIs to strengthen the marketing position and to drive market share growth and revenue.
You are experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment. Highly reliable business partner, passionate and able to choose the right battles (prioritisation).
You are a strong communicator - Excellent English skills and able to manage various stakeholders effectively. Drive and build healthy inclusive teams promoting diversity.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
