THE ROLE & THE TEAM
Zalando Marketing Services (ZMS) is the 360° marketing unit for Zalando’s brand partners, connecting brands to consumers by offering a product suite which touches multiple marketing channels. We ensure a fully integrated media approach for our brand partners offering both creative production and marketing strategies that elevate onsite and offsite media. Holistic campaign implementation covers channels such as the Zalando website and app, social platforms (including influencer activation) and digital web placements; with our largest campaign activations extending to offsite events, PR, out of home, guerilla marketing and Addressable TV.
The Activation Management team owns the setup, optimization, and enhancement of media campaigns. Being at the forefront of delivery, this team owns the execution and realization of strategy and activation.
This team works closely with the Partner Management Team to ensure media is executed to our expectations across the entire media mix. With a passion for all things digital, the steering team works to enhance overall output with operational excellence and test and learn mentality.
As a Media Activation Manager Intern you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders. You will be the main point of contact for activations for some strategic partner brands across the sports and beauty category. Learn more about our Business teams here.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives)
Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators
Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights
Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results
Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)
Supporting the Partner Consultancy teams & clients with ongoing optimization recommendations
Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting
WE'D LOVE TO MEET YOU IF…
You are studying Advertising, Marketing, Economics with focus on Marketing or Marketing Communication
Previous experience in digital marketing, client services, agency, online publisher/sales house or retailer experience is a plus
Hands-on platform knowledge (Smart.ly, Facebook Business Manager, DV360, Google Ads, etc.) and up to date knowledge on the latest media trends
Experience managing campaigns across the various channels and buying models
Experience with marketing automation practices and tools
Analytical thinking / result-driven and solution-oriented working style. Excellent prioritization and time management skills
Strong level of autonomy and decisiveness based on data
OUR OFFER
The unique chance to be part of a market-leading company giving you the opportunity to learn and grow.
A fast-moving and agile working environment where you’ll never face boredom.
A highly motivated, international team with colleagues who will both inspire and support you.
Training and further development opportunities to expand your skills and help you on your way.
A corporate culture that allows you to make judgments based on your work results, not on the way you look – our motto: Every day is casual Friday.
A full-time paid internship for 9 months (ending in January 2026), starting asap.
