ABOUT THE ROLE & THE TEAM
The Category Strategy & GTM team, in collaboration with cross-functional teams, shares commercial ownership of a specific part of the business.
This team has two key responsibilities: (1) defining and translating category and sports-type strategies into actionable plans for individual execution, and (2) leading efforts to deliver an outstanding customer experience, transforming the Sports Proposition into a multi-specialist offering.
By utilising data-driven insights, the team makes informed decisions and works closely with other business functions to achieve commercial goals.
INCLUSIVE BY DESIGN
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Category Strategy Leadership: Own, manage, and develop the Zalando Running strategy in collaboration with cross-functional leaders (Buying, Merchandising, Marketing).
Strategic Execution: Translate the overall Running strategy into actionable annual and seasonal plans for all functional teams and markets, driving the evolution toward a specialist running retailer.
Customer Expertise: Lead the development and management of Running customer profiles and insights and drive the optimization of on-site and off-site search strategies.
Go-To-Market (GTM) Execution: Lead and implement Running GTM plans with key brand partners and markets, collaborating closely with Buying teams.
Calendar Management: Co-manage the Running customer calendar (including seasonal, commercial, brand, paid, and organic activities) with Marketing, Content, and ZMS teams, ensuring seamless execution.
Content & Experience Oversight: Serve as the main point of contact for Running, overseeing the execution of all content-related activities in alignment with the strategy and calendar.
Innovation & Excellence: Foster innovation in content and customer experiences, introducing new formats, placements, and entry points to deliver a specialist Running experience.
Assortment Coordination: Oversee the Running assortment and availability planning across all customer-facing content and marketing teams.
Market & Brand Alignment: Facilitate effective communication with Markets and provide insights on market share developments. Manage brand category mapping and ensure brand visibility aligns with paid investments.
WE’D LOVE TO MEET YOU IF
You have a minimum of 6 years of relevant experience in an e-commerce or relevant industry
You are a passionate and active runner e.g. participates in events such as marathons or half marathons, who is deeply connected to the community
You are very knowledgeable about running shoes e.g. racing shoes, cushioned models, max cushioning and what it means
You have entrepreneurial spirit - has a vision, challenges the status quo, and believes in something bigger than the day to day
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
27 days of holiday a year to start for full-time employees
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
