MARKETING MANAGER ITALY (all genders)
In this Berlin-based role, as a Marketing Manager, you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Italy. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local site and app.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy:
https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Implement a local touchpoint and media strategy for the Italian market in line with the country strategy and overall marketing strategy. Manage budget at campaign level, including spend planning and reporting, in alignment with the Marketing Lead.
Steer our local agencies (such as Creative, Media, IM) to ensure the best possible campaign execution together in alignment with the Marketing Lead and the Media team.
Localise and execute global campaigns across all relevant touch points in collaboration with the relevant teams (e.g. central Global Marketing, Creative team, Retail, PR, Digital Media).
Develop and implement additional local marketing activities, discover insights and sources of growth to support the overall strategy. Be the expert of the market and up to date with the latest trends.
Act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touch-points.
WE’D LOVE TO MEET YOU IF
You have a Degree in Business Administration or Marketing and strong understanding of the various Offline and Online Marketing Channels. 1+ years of professional experience with Marketing preferably in B2C and Consumer Goods.
Your experience in the fashion or beauty industry will be a plus.
Creative problem solving skills and a sharp focus on impact.
Excellent stakeholder management with the ability to build trusted relationships both internally and externally (incl. Media agency).
Profound knowledge of the Italian market.
Strong Excel knowledge with great analytical and reporting skills. Well organised and good communicator.
Native Italian speaker, fluent in English.
Spanish language will be a plus.
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Learn all about Zalando and our values here:
https://jobs.zalando.com/en/?gh_src=22377bdd1us
