As Zalando transforms from a pure online retailer to a fashion platform, we bring fashion competency and branding expertise to the game by connecting all the players in the industry: consumers, stylists, designers, brands, influencers, and, online and offline stores. By providing a bold mix of global brands, local designers and specialist labels, we create fresh concepts, high-impact campaigns, smart applications and innovative partnerships. Our unique fashion perspective is inspired by the DNA of Berlin, our headquarters’ location. A unique layered history energized by a fluid mix of homegrown, migrant and emerging cultures, makes Berlin a fashion leader and source of inspiration globally. As one of the city’s most high profile success stories, and a major local employer, we take pride in giving back to our city through hosting events for refugees, working with schools or running meetups.
How We Work
We’re constantly reinventing our products, our services and ourselves. By scaling our thinking and our activities, we identify and remove barriers to inspiration and empowerment as they emerge, letting technology and creativity set the pace as we turn personal input into market impact.
Zalando is a major fashion player. As well as tactical activities, and exclusive hook-ups with brands and influencers, we’re creating bold seasonal campaigns that play out across multiple channels including outdoor, TV and digital - driving sales, trends and fashion competence.
Collaboration is at the heart of Zalando. We team up with high profile fashion influencers and boutique labels, as we seek to create innovative content and unique fashion experiences for a large and diverse.
Zalando's customers can select from a wide range of apparel, shoes and accessories for women, men and children. In addition to around 2.000 global brands available at the Zalando Online Shop through wholesale and brand partners, we offer a broad selection of Private Labels to provide the best possible assortment as the foundation for our customers wardrobes.
We take our social and ethical responsibilities as a fashion company very seriously. As well as our commitment to quality, safety and environmental standards for our in-house brands, we also demand the same standards and supply-chain transparency from our brand partners.
"I'm currently the Merchandise Planner for Women’s Accessories, I joined Zalando a year ago when I moved to Berlin from London and it’s been an adventure. My time here so far has made me see the impossible becoming possible daily, working with a dynamic, fun and hardworking team we have collaborated to build a strong and confident strategy for this next Spring Summer season. For me this experience has offered me the opportunity to express myself unreservedly, 'getting stuck' in interesting projects and working daily with some amazing people. People always do what they know but at Zalando we are encouraged to step out of the box, take the hand brakes off, jump, speed up you never know it might just be AWESOME."
"From a young age, I would spend hours playing 'fashion shop' and talking to imaginery customers, so I've always known that retail was in the stars for me! Fast-forward to 2017, I made the decision to move to Berlin from South Africa and join Zalando as the Head of Buying Menswear Textile. The first thing I noticed when I walked through the doors of Zalando, was the fast-paced energy mixed with a culture of knowledge, expertise and passion. I was even more impressed with the exceptional level of buying competence and customer-centric approach in daily decision making. As a team, we aspire to offer the most relevant assortment for our customers to reach and exceed our targets, but we are confident we can make this happen. The beauty of working here is that no day is like another!"
Head of Buying Men's Textile
"Before joining Zalando as Director of Marketing Strategy & Campaigns, I was in strategy roles at advertising agencies in London. At university, I studied biology but I've always been curious about what makes people tick. For me, marketing has always been the perfect mix of logic and magic. It's both a science and an art to create campaigns that can make people think and feel differently about a brand, product or service. Marketing is one of the most exciting jobs - we get to combine all of the amazing things that our teams are doing at Zalando, and present them to the customer in the most engaging way. It’s a privilege to be part of bringing the brand to the next level by creating a deeper, emotional relationship with our consumers. Besides marketing, I'm a massive music fan and I love cooking (and eating). My parents are from Malaysia and Trinidad, so food has always been a really important part of my life."
Director of Marketing Strategy & Campaigns
Creating the Platform
ZALON by Zalando
ZALON connects consumers in Germany, Austria and Switzerland with freelance fashion stylists. Consumers, who look for fashion inspiration, want to optimize their personal style or don’t have time or dedication to find fashion that suits them, find support at ZALON. A personal ZALON fashion stylist will get to know the consumers and their personal taste and needs in order to create a selection of styles for them. The stylist puts together outfits for everyday life or special occasions, and has more than 150,000 items to play with. What our consumer has to do? Be ready to share his/her wishes via questionnaires and personal conversations with one of the ZALON stylists and then wait for his/her personal fashion parcel to arrive at the doorstep!
The Zalando Outlet Stores are the Zalando Sale to touch. In our growing network of Zalando Outlet Stores across Germany, we provide countless discounted items from the Zalando assortment for browsing and shopping. For our team, the focus is on the perfect shopping experience of our customers - because shopping is just as much fun here as it is in the Zalando Online Shop.
Zalando Lounge is the Zalando Shopping Club for Fashion and Lifestyle articles available for customers in 13 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Zalando Lounge is much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell.
Can you navigate the brands, products and trends that matter? Inspire customers, fulfil their complex style needs and grow Zalando’s reputation by putting together innovative and intelligent selections.
Ready to translate style into stories and content? Create dynamic campaigns and pioneer storytelling to bring fashion and people closer with a full mix of channels, technologies and your expertise to play with.
Want to define the right look? Use your eye for style, your intuition for knowing the latest trends, and your impeccable sense of style to match our diverse and fashion-hungry customers with the perfect Zalando selections.
Ready to take the online experience offline? Help turn our bricks & mortar stores into inspiring, fashion-forward environments for our customers, recreating the digital shopping experience in the physical space in smart and exciting ways.