Expert Product Marketing

Location
Germany - Ansbach
Contract
Full time
Job Category
Marketing & Communications

ABOUT TRADEBYTE

At Tradebyte, we work with the biggest players in e-commerce - from trendsetting fashion brands to major online retailers. Our goal is to create a workplace where everyone feels valued, supported, and empowered.

We offer flexible work schedules, professional development opportunities, and a real commitment to work-life balance. We embrace diverse perspectives and ensure that every voice is heard and respected, because you’re unique and that matters to us.

As we continue to grow, we’re looking for new colleagues who share our passion. Love what you do - do what you love. Join Tradebyte, an independent company within the Zalando Group!

THE ROLE AND THE TEAM

As our Product Marketing Expert, you will build and own that discipline from scratch, driving the Product Marketing strategy for Tradebyte from day one. You will own the end-to-end bridge between product innovation and commercial growth: translating our capabilities and fashion specialization into value propositions customers act on, and architecting Go-To-Market strategies that drive product adoption. This is a founding role with genuine executive backing and full ownership of how the function is built, run, and measured.

Reporting into Marketing with a permanent seat in Product and Technology planning, you will work in close partnership with Product Management, Brand, and Commercial to turn our technical roadmap into long-term market leadership and customer success.

WHAT WE'D LOVE YOU TO DO (AND YOU LOVE DOING)

  • Define the PMM Strategy: architect and lead Go-To-Market strategy end to end across Tradebyte's product portfolio, orchestrating Product, Sales, Customer Success, and Marketing around one plan, one timeline, one story.

  • Bridge Product & Marketing: sit in Product planning as the voice of the market, bringing competitive intelligence, customer personas, and market trends into the roadmap. Sit in Marketing as the owner of commercial readiness. Read the market the way Product reads the platform.

  • Shape Positioning & Narrative: define market positioning across a multi-capability platform and service portfolio, and turn complex technical capabilities into value propositions customers act on.

  • Establish and Refine the Operating Model: design how launches are sized and resourced, define what "done" looks like for a GTM plan, track the metrics that actually matter (e.g. market reach, adoption), and refine the playbook based on what launch performance and market feedback tell you.

  • Enable Commercial Teams: build sales enablement materials that equip Sales and Customer Success to sell with conviction, grounded in real customer evidence, not assumption.

  • Grow the Function: hire and coach the team behind you into positioning and GTM experts, and shape how Product Marketing scales as Tradebyte's portfolio grows.

  • Champion Commercial Readiness: make the case, repeatedly, that positioning and GTM readiness are part of building the product right, not a finishing touch applied after the fact.
     

WHAT WE ARE LOOKING FOR

  • Product Marketing Craft: proven experience in product marketing at a multi-product, sales-assisted B2B SaaS or platform business, with a track record of owning positioning and GTM end to end, not just executing campaigns inside someone else's plan.

  • 0-to-1 Function Builder: you have built a PMM function from zero before or have the natural operator instinct to establish frameworks, playbooks, and processes without needing a template.

  • Rapid Domain & Portfolio Mastery: the ability to quickly master complex platform architectures and customer dynamics, enabling you to operate with autonomy and commercial authority without needing step-by-step guidance.

  • Result Ownership: accountable for what Product Marketing actually moves, message clarity, market reach, launch discipline, not for how many decks got shipped. Service delivery becomes business partnership.

  • Entrepreneurial Initiative: you proactively identify what the market needs to win. You do not wait to be briefed, and you do not default to what worked last time.

  • Embedded Stakeholder Relationship: you expect, and will hold, a standing seat in Product's own planning rituals, operating as a member of that team, not a vendor to it.

  • Feedback-Loop Discipline: you close the loop back into the business, market signal, win-loss, proof points, not just deliver outward. That is the discipline you will also build into the function as it grows.

  • Domain Passion: genuinely invested in fashion and platform domain. Credibility with Product depends on that being real, plus the appetite to mentor and grow the team behind you.

OUR OFFER

Tradebyte provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • 2 paid volunteering days a year

  • Hybrid working model - work where it works for you within Germany or the UK, with occasional office attendance required for moments that matter. 

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start for full-time employees

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Wellhub, formerly Gympass)

  • Mental health support and coaching available

  • Drive your development with our training offerings and biannual peer-to-peer review

Recruiter

Marianne Rachinger

marianne.rachinger@tradebyte.com

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.

Learn more about our culture