MenuMenu

Head of Content Development (Livestream & Video) - all genders

Location
Germany - Berlin
Contract
Full time
Job Category
Marketing & Communications

THE ROLE & THE TEAM
 

Zalando is evolving into a lifestyle destination, where inspiration and entertainment (I&E) meet commerce. As the Head of Content Development (Livestream and Video), you will be the primary architect of our Live Commerce and Live Entertainment ecosystem. You will be responsible for creating a strong conversion engine that drives both brand equity and significant GMV.

You will oversee a multi-disciplinary team encompassing format development, brand partner collaboration, creator management, and technical operations to deliver a world-class live annual programming calendar aligned with Marketing, cultural and retail moments. This role will predominantly focus on expanding our Live ecosystem alongside ensuring viable content funnels for new and emerging content formats. 


WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
 

1. Strategic Programming & Format Development

  • Define and execute the 2026 Live Commerce Strategy, structuring programming across three tiers: high-production 'Tentpoles', 'Expert/KOL in Studio' formats, and 'Creator Organic' high-frequency market specific streams.

  • Scale the local ecommerce programming to capacity, optimizing costs and creator efficiencies.

  • Assessing new content formats commercial viability in relation to the product and creator strategy and building Business cases for implementation and scale.
     

2. Brand Partner Development & Monetization

  • Collaborate with Zalando Marketing Services (ZMS) to grow the brand-funded content programming. 

  • Develop and pitch innovative monetization formats, including mono-brand takeovers, multi-brand co-funded shows with top creators (KOL) creating repeatable storytelling and cadence throughout the year aligned to major retail moments. 
     

3. Creator Management & Enablement

  • Oversee the casting and scaling of diverse host profiles with category authority and recognised conversion. 

  • Scale creator campaigns, transitioning from flat fees to performance-based compensation models and tiered bonuses tied to sales volume.

  • Institute mandatory "Training Academies" covering camera presence, audience interaction, pacing, and advanced objection handling.
     

4. Operations & Product Innovation

  • Work alongside Product, Engineering and Design to steer the Live platform roadmap and optimize functionality for conversion. 

  • Partner with Product Management to implement critical UX features, including low-latency product pinning, interactive giveaway engines, and automated shoppable VOD snippets.

  • Manage the end-to-end production operations, ensuring technical stability and high-quality video feeds across all platforms.

  • Optimize post-stream content monetization by repurposing live broadcasts into high-performing short-form assets for PDPs and home feeds.

  • Product Marketing leadership: Ensuring we match the right audiences to our live streams across channels and to develop new tactics driving users to watch and consume our content (CRM, Paid, Simulcasting)

WE’D LOVE TO MEET YOU IF

  • Leadership Experience: Proven track record of managing high-performing, cross-functional teams in digital media, e-commerce, or live broadcasting.

  • Commercial Acumen: Strong understanding of retail economics, GMV drivers, and the ability to link creative content to conversion metrics.

  • Market Knowledge: Deep familiarity with global live commerce trends (e.g., China/Xiaohongshu benchmarks) and the European digital landscape.

  • Stakeholder Management: Exceptional ability to navigate complex organizational structures, aligning with Marketing, ZMS, and Product teams.

  • Innovation Mindset: Passion for AI integration and emerging technologies that enhance the shopping experience.

OUR OFFER
 

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • 27 days of holiday a year to start for full-time employees (+1 day for every calendar year up to 30 days)

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • Family support, including counselling and dedicated services for parents and carers

  • Company pension scheme

  • Employee shares programme

  • Health and wellbeing options, including Wellhub

  • Mental health support and coaching

  • Development through our training platform and biannual peer-to-peer review

  • 2 paid volunteering days a year

  • Relocation assistance (subject to prior agreement)


INCLUSIVE BY DESIGN


If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!


At Zalando, our vision is to be the leading European technology platform for fashion and lifestyle – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.


We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

Recruiter

Sylvia Lu

sylvia.lu@zalando.de

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.

Learn more about our culture