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Media Activation Manager (all genders)

Location
Germany - Berlin
Contract
Full time
Job Category
Marketing & Communications

The Activation Management team owns the setup and optimization of Retail Media campaigns offered by Zalando Marketing Services (ZMS). Being at the forefront of campaign delivery, this team owns the execution and realization of media strategy and activation on the Zalando Platform and through various other media platforms and channels (Search, SoMe etc.).

This team works closely with the ZMS Partner Consultancy Team to ensure media campaigns are executed to expectations across the entire media mix. With a passion for digital marketing and retail media,  this team works to enhance overall campaign performance with a focus on delivering operational excellence and applying a test and learn mentality.

As a Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders and you will be the main point of contact for media activations for strategic partner brands across the Sports and Premium proposition portfolio. Learn more about our Business teams here. 

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)

  • Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives)

  • Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators

  • Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights 

  • Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results

  • Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)

  • Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations

  • Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting

WE'D LOVE TO MEET YOU IF...

  • You have a minimum of 3+ years of experience in digital marketing. Previous agency, online publisher/sales house, retailer e-commerce experience is a plus.

  • You bring hands-on experience in media planning within an e-commerce environment, with a strong understanding of relevant KPIs.

  • You’re proficient in Meta Ads, and have worked across other performance-driven social media formats (e.g., Google, TikTok, Pinterest).

  • You have solid platform knowledge (e.g., Smartly, Meta, Google Ads, TikTok etc.) and keep up with the latest media trends.

  • You possess sharp strategic thinking skills and the ability to provide clients with media campaign guidance backed by data.

  • You’ve successfully managed campaigns across various media channels and buying models (programmatic, social, search).

  • You're experienced in marketing automation tools and practices.

  • You have strong analytical skills, are results-oriented, and enjoy solving problems through data-driven decisions.

  • You thrive in a fast-paced environment with excellent time management and prioritization skills.

  • You operate with a high level of autonomy, and are confident in making performance-based decisions.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect.

  • 27 days of holiday a year to start for full-time employees (and +1 every year until 30)

  • 2 paid volunteering days a year

  • Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Wellhub, formerly Gympass)

  • Mental health support and coaching available

  • Drive your development through our training platform and biannual peer-to-peer review

Please note that all applications must be completed using the online form - we do not accept applications via email.

Recruiter

Victoria Leon-Salas

victoria.leon-salas@zalando.de

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.

Learn more about our culture