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Lead Marketing / Expert Nordics (DK/SE/NO/FI) - all genders

Location
Germany - Berlin
Contract
Full time
Job Category
Marketing & Communications

THE ROLE & THE TEAM

The Marketing Lead / Expert for the DK, SE, NO & FI markets drives Consumer Marketing in the respective region which is a part of the Nordic cluster. In this role you would be responsible for bringing the local voice and the market insights to life, driving the brand perception and contributing to the business growth in the region. 

The Marketing Lead works closely together with Global and Go-To-Market Marketing and Nordic Markets cross-functional teams to grow market share, customer base and improve business performance through awareness and consideration driving marketing initiatives. This includes global campaigns, local amplifications of global projects but also market specific campaigns and initiatives, developed to capture the local momentum and opportunities. Furthermore, the Marketing Lead strongly contributes to the business performance in collaboration with key business units and stakeholders, specifically with the General Manager and dedicated teams in the Markets to drive the value proposition and bring the market voice to the decision table

This role is Berlin based and relocation is necessary.

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • You will create and execute local annual marketing strategy in order to meet the business and growth objectives in respective markets

  • You have a sharp eye on and in-depth understanding of fashion and e-commerce environment, market’s dynamics, competitive landscape, customer insight  and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation

  • You’ll work the execution of all local go to market tactics with the nordics marketing team and are responsible for all creative planning process jointly with the local agencies 

  • You’ll own weekly stand up meetings with the go to marketing team to bring to live all owned, earned and paid initiatives 

  • You’ll work closely with Global Marketing Team and cross functional teams (Retail, Commercial Planning and Pricing, Business Development, PR, Corporate Communications) in order to define core audiences and tactics to win them over, driving efficiency and unlocking effectiveness by scaling best practices across the region

  • You collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local campaign and amplifications that build on audience and market insights

  • You will manage the regional media budget, together with the Media Team, with the goal of maximising the effectiveness of our investment, measure marketing impact, anticipate and capitalise opportunities for growth

  • You develop synergies with other Markets, especially within the Nordic Cluster, both by leveraging initiatives with potential relevance in markets and by scaling local activations, best practices and learnings. 


 

WE’D LOVE TO MEET YOU IF…

  • You have 8+ years of marketing and commercial experience, preferably in e-commerce fashion, with a proven track record of driving market share growth. You've built and executed successful marketing strategies, especially in Denmark, Sweden and ideally in Norway and Finland

  • You are fluent in English, speaking another language from the markets above is a plus. 

  • You are an expert on the Scandinavian market, and ideally, have experience in Danish & Swedish market to win the hearts & minds of our consumers further and you can provide insights into the local competitive landscape and market trends

  • You have strong experience in planning and executing Regional/Country Marketing Strategy, as well as deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy, applying latest insights and KPIs to strengthen the marketing position and to drive market share and revenue growth

  • You have a data-driven and analytical mindset with advanced ecommerce analytics tools understanding, result-oriented mentality, ability to manage different tools and collaborate with various stakeholders 

  • You have experience in marketing budget management, end-to-end full funnel campaign execution and good track record of on campaign management, working with creative, media and influencer marketing agencies

  • You are experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment, you are a highly reliable business partner, passionate and able to prioritise the right business needs, embrace and drive change and hunt for new solutions and improvements

  • You are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator

  • You are a strong communicator able to manage various stakeholders effectively with high degree of critical thinking and  capable of developing solutions to various business issues

  • You are a passionate achiever with strong leadership skills able to guide and mentor team colleagues and drive healthy and inclusive teams

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

INCLUSIVE BY DESIGN

If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • 27 days of holiday a year to start for full-time employees

  • 2 paid volunteering days a year

  • Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Wellhub, formerly Gympass)

  • Mental health support and coaching available

  • Drive your development through our training platform and biannual peer-to-peer review

Recruiter

Stella Lymperopoulou

stella.lymperopoulou@zalando.de

Please note that all applications from this job page must be completed using the online form - we do not accept applications via e-mail. Once reviewed, our recruiters will contact applicants via an official Zalando email address (@zalando.de).

In some cases we also work with a selection of headhunters and agencies to fill specific roles. Please note that neither Zalando nor our recruiting partners will ask for any kind of payment to apply for a job or attend an interview.

If you have any questions about our recruitment process, please take a look at our FAQ page.

About Zalando

Founded in Berlin in 2008, Zalando is the leading European technology platform for fashion and lifestyle. Connecting 62 million active customers with more than 7,000 brands across 29 markets, our operations are built on a unique AI-powered data and infrastructure platform. For our customers, our multi-app approach - comprising Zalando, ABOUT YOU, and Lounge by Zalando - delivers an inspiring, highly personalized shopping experience, serving different customers with different needs. For our partners, we are building the operating system for e-commerce. Through ZEOS, Tradebyte, and SCAYLE, we open our logistics, software, and service capabilities to brands and retailers, enabling them to seamlessly scale their businesses across borders.

Learn more about our culture