The Marketing Analyst role is part of our Marketing Analytics team, responsible for the monitoring, analysis & trading decisions around performance marketing channels (e.g. Paid Search, Social Media, Display etc.). This team, as part of our holistic Commercial Planning & Trading unit, plays a key role in the daily commercial business steering and ensures that a triple-digit yearly budget is invested in support of our growth ambitions and strategic priorities. Marketing Analytics operates in close collaboration with commercial, marketing, product & engineering colleagues across the company to deliver relevant business insights in a complex, fast-paced environment.
INCLUSIVE BY DESIGN
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce – one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity, and we actively seek out talent from all backgrounds.
We actively seek to reduce bias in our hiring and employment processes, focusing on your qualifications, skills, and contributions. To support this, we kindly ask that you refrain from including personal details such as your photo, age, or marital status in your CV, ensuring a fair and equitable evaluation based solely on your abilities and potential.
We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process, please let us know – we are here to assist you.
Discover more about our commitment to creating a diverse and inclusive workplace: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
You act as a key analytical partner for our Trading teams, driving commercial performance through data-driven insights and Marketing investment recommendations.
You assess the efficiency and effectiveness of our performance marketing channels (e.g. SEA, Meta), identifying opportunities to improve ROI, optimize spend, and support profitable growth across markets.
You play an active role in budget planning and commercial forecasting, using recent performance trends and market insights to guide investment decisions and steer overall marketing efficiency.
You translate marketing steering decisions into investment implications and align & validate their impact on growth, profitability, and operations.
You collaborate closely with Tech and Product teams to ensure alignment on incrementality testing, measurement frameworks, and analytical consistency across the business.
You perform analyses on various data sources (e.g. Redshift, Databricks, etc.) with a focus on performance marketing investments and their impact, creating steering proposals that support our strategic business goals.
WE’D LOVE TO MEET YOU IF
You’re proud of your degree (Bachelor, Master, MBA) in Economics, Business Administration, Mathematics, or a related equivalent.
You have 3+ years of relevant work experience in an analytical role [exposure to marketing or commercial decision-making is a plus].
You have strong analytical aptitude and problem-solving skills, with the ability to translate complex data into clear, actionable business insights.
You have excellent communication and presentation skills, enabling you to effectively convey insights to the stakeholders, and build a strong network across business units and levels.
You can independently define problem statements, plan complex analytical projects, and deliver impactful recommendations that drive performance and profitability.
You have hands-on experience with SQL and basic knowledge of Python [nice to have] and a strong interest in automation and scalable analytical solutions.
You have hands-on experience building visualizations and dashboards with strong stakeholder centricity, using tools such as MicroStrategy, Tableau, or Looker.
Your oral and written English is business fluent.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
27 days of holiday a year to start for full-time employees
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
