THE ROLE & THE TEAM
The Senior Marketing Analyst role is part of our Marketing Analytics team, responsible for the monitoring, analysis & trading decisions around brand marketing channels (digital and offline). This team, as part of our holistic Commercial Planning & Trading unit, plays a key role in the commercial business steering and ensures that a triple digit yearly budget is invested in support of our growth ambitions and strategic priorities. Marketing Analytics operates in close collaboration with commercial, marketing, product & engineering colleagues across the company to deliver relevant business insights in a complex, fast-paced environment.INCLUSIVE BY DESIGN
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Strategic Analysis & Insight Generation: You will lead and execute sophisticated, end-to-end analyses on complex, multi-source datasets (e.g. digital marketing ads platform data, offline channel data, marketing attribution data, brand health trackers, statistical models). Your focus will be on uncovering the relationships between our brand marketing investments and their impact on brand health and business metrics, delivering strategic recommendations to senior leadership.
Measurement Strategy & Innovation: You will drive the evolution of our brand marketing measurement strategy. This involves architecting and implementing robust frameworks that go beyond standard KPIs. You will leverage insights from advanced methodologies (e.g., Marketing Mix Modeling, incrementality testing) to define the gold standard for measuring the effectiveness of our diverse portfolio of marketing activities.
Data & Tooling Architecture: You drive the creation and maintenance of automated self-service reporting solutions (in Microstrategy) for our stakeholders, empowering them with scalable, intuitive access to data. You will act as a key partner to our data engineering and product teams, influencing their roadmap to guarantee data integrity, availability, and the development of next-generation analytical capabilities.
Stakeholder Consultancy: You will act as an analytical advisor and strategic consultant to senior Brand Marketing leadership. You will translate complex analytical concepts into compelling narratives that guide campaign strategy, budget allocation, and trading decisions.
WE’D LOVE TO MEET YOU IF
You have extensive experience (5+ years) in a marketing analytics, data science, or a related quantitative role, with a proven track record of analyzing large-scale marketing campaigns.
You’re proud of your degree (Bachelor, Master, MBA) in Economics, Statistics, Mathematics, Business Administration, or a related data-driven equivalent.
Deep, hands-on experience with marketing measurement methodologies such as multi-touch attribution (MTA), brand/conversion lift studies, and incrementality testing.
Expert-level proficiency in SQL and advanced skills in a scripting language such as Python or R for data analysis.
You have advanced skills around visualization & dashboard building with strong stakeholder centricity (e.g. MicroStrategy, Tableau, Google Data Studio).
Exceptional business acumen with the ability to translate complex analytical results into clear, concise, and actionable insights for both technical and non-technical audiences.
Proven ability to lead complex projects autonomously, manage senior stakeholders, and influence cross-functional teams in a fast-moving corporate environment.
Your oral and written English is business fluent.
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start for full-time employees
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Wellhub, formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
