THE ROLE 

As a Principal Product Analyst for Onboarding, Nudges and Notifications, you will play a pivotal role in shaping some of Zalando’s critical customer journeys. From welcoming new users to guiding them back with timely and relevant notifications, your insights will power our onboarding and activation flows that help customers quickly understand Zalando’s value and guide them to actions that deepen their engagement. You’ll turn data into actionable product strategies and experiences that feel personal and inspiring, directly influencing how customers discover fashion and how Zalando becomes their trusted starting point for style. 

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Drive measurement and generate insights for Zalando’s onboarding and new user journeys, ensuring every step – from registration to first purchase and building loyalty – is optimized through data-driven insights.

• Drive measurement and generate insights for developing the steering mechanism that drives impactful nudging towards high-value actions across the entire user journey.

• Drive measurement and generate insights on timely and personally relevant notifications to optimize user engagement and retention.

• Define, align, and evolve KPIs across these experiences, working closely with Product, Data Science, Engineering, and Design stakeholders.

• Establish and maintain a robust measurement framework for Onboarding, Nudges and Notifications, covering everything from activation, engagement, conversion to retention and long-term customer value.

• Design and analyze A/B tests and experiments to measure the impact and help optimize onboarding and activation flows, personalized nudges, and notifications.

• Deliver insights that influence product decisions, roadmap priorities, and investment into onboarding and navigation experiences.

• Build and iterate on dashboards and reporting tools to democratize access to KPIs across the company.

• Serve as a strategic sparring partner by providing actionable performance feedback and recommendations at scale
   

WE'D LOVE TO MEET YOU IF

• Proven track record of 5+ experience in analytics in e-commerce, marketplaces, or consumer tech.

• You bring deep expertise in customer journey analytics and measuring funnel performance, including activation, onboarding funnels, repeat purchase, and retention drivers.

• Strong technical background with advanced SQL, Python or R skills for analytics, modeling, and experimentation. Experience with data visualization tools such as Looker Studio, Tableau, MicroStrategy, or equivalent.

• Advanced statistical skills. You have strong knowledge of A/B testing frameworks, behavioral analytics, and experimentation design. Constant drive to learn new techniques and tools. 

• A solid understanding of business KPIs and economics of ecommerce platforms. 

• You’re confident in executive communication, translating complex data into clear, actionable recommendations for senior leadership.

• Enjoy working cross-functionally; you have great stakeholder management skills to work with different levels of management to support, challenge and bring solutions.

• You’re comfortable working in ambiguous, high-impact problem spaces, framing questions and building frameworks that guide strategic choices. Proven experience serving as a trusted analytics partner to product teams.

• Hands-on mentality, a person who always finds solutions to challenges. You are proactive, can adapt quickly to changes and always remain focused on our quality objectives

WHY YOU SHOULD JOIN US

• Be the analytical cornerstone of Zalando’s customer onboarding, nudges, and notification products strategy.

• Influence company-wide decisions on how we scale and optimize customer journeys that help us build lasting relationships with our customers

• Collaborate with talented product managers, engineers, designers, and engineers to shape the future of Zalando.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Lounge by Zalando, discounts from external partners

• 2 paid volunteering days a year

• Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start for full-time employees

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Wellhub, formerly Gympass)

• Mental health support and coaching available

• Drive your development through our training platform and biannual peer-to-peer review

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us 

INCLUSIVE BY DESIGN

At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

do.BETTER - our diversity & inclusion strategy: https://jobs.zalando.com/en/our-culture/diversity-and-inclusion

Please note that all applications must be completed using the online form - we do not accept applications via email.