THE ROLE & THE TEAM

Did you know that Zalando empowers brand partners to run data-driven marketing campaigns across 25 markets on Zalando and beyond? Zalando Marketing Services (ZMS) is Zalando’s 360° retail media unit, enabling a large range of exciting brands with data-driven marketing, bespoke branding and creative solutions, as well as performance-focused advertising.

As a Partner Marketing & Communications Manager, you are responsible for marketing and communications towards Zalando partners. This role is dedicated to the marketing services and opportunities of ZMS, helping partners to understand how to run effective marketing campaigns on Zalando and beyond. The position has a particular focus on partner communication channels such as CRM/email-based marketing, partner webinars, and marketing content across multiple touchpoints. You will translate digital marketing, commercial, and solution topics into actionable marketing insights, recommendations, and content for Zalando brand partners. 

In this role, you will work closely with a wide range of experts and stakeholders including commercial, marketing, solution/service, and partner consultancy teams to plan partner marketing measures. To succeed, you need to be able to derive easy to understand messaging, be a project steering superstar, plan and execute marketing activities across a broader stakeholder group, leverage CRM tooling in a data-driven manner for targeted partner communications, and have an analytical mindset for evaluating marketing outcome.
 

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

You will engage and inform our large partner base via our partner marketing channels and CRM tooling, and keep them up to date on how to run effective advertising campaigns with ZMS. Important for this role is a solid understanding of digital advertising. 

• Marketing planning: You will be responsible for our general partner communication roadmap towards the Zalando partner base, planning marketing activities across various digital marketing topics and opportunities. You steer our communication activities in alignment with other marketing communications teams and ZMS colleagues.  

• Partner information and activation: You help partners to understand the solutions, services and opportunities of ZMS through marketing content, email/CRM based communications, webinars and further relevant channels. 

• CRM and audience management: You are using B2B marketing tooling (such as CRM, emailing and webinar software) for tailored messaging to specific target audiences to ensure truly relevant marketing to our partners. 

• Marketing success analysis: You will evaluate all marketing activities in a data-driven manner, in order to measure success and strive for continuous improvement of marketing impact. 

• Partner content: In close collaboration with various stakeholders, you are creating marketing content for various partner touchpoints including content for web pages, videos, webinars etc. 

WE'D LOVE TO MEET YOU IF

• A Bachelor’s degree in Business Administration/Communication or equivalent, as well as 3 years of experience in a similar role. 

• You have a background in digital marketing, ideally with experience in B2B/partner communication and CRM-based, targeted marketing

• You need to work well on your own as well as in a team. You are eager to learn and feel responsible for the quality and contribution of your work. You are extremely well-organized, diligent in getting it done, and meticulous down to the last detail. 

• You are a people person and an exceptional communicator in written and oral communications in English. Knowledge in German or Native English would be both a plus. 

• You are an effective stakeholder manager, able to convince colleagues as well as senior stakeholders. You are able to guide other colleagues and team members regarding your functional focus areas.  

• You have a good working knowledge of Google Suite (Docs, Sheets, Forms, and Slides). Experience with communication/CRM tools, such as HubSpot, Salesforce, Mailchimp and webinar tools are a big plus.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

Employee shares program

40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

2 paid volunteering days a year

Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration

Work from abroad for up to 30 working days a year

27 days of vacation a year (for Zalando SE)

Relocation assistance available (subject to prior agreement)

Family services, including counseling and support

Health and wellbeing options (including Gympass)

Mental health support and coaching are available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us