The Activation Management team owns the setup and optimization of Retail Media campaigns offered by Zalando Marketing Services (ZMS). Being at the forefront of campaign delivery, this team owns the execution and realization of media strategy and activation on the Zalando Platform and through various other media platforms and channels (Search, SoMe etc.).
This team works closely with the ZMS Partner Consultancy Team to ensure media campaigns are executed to expectations across the entire media mix. With a passion for digital marketing and retail media, this team works to enhance overall campaign performance with a focus on delivering operational excellence and applying a test and learn mentality.
As a Media Activation Manager you will execute integrated media plans and partnerships in collaboration with other team members and stakeholders and you will be the main point of contact for media activations for strategic partner brands across the Sports and Premium proposition portfolio. Learn more about our Business teams here.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE'D LOVE YOU TO DO (AND LOVE DOING)
Setting up, monitoring and optimization of media campaigns across different digital channels (including adjusting budgets/bids, altering targeting and refreshing creatives)
Optimizing inflight campaigns based on internal and external data points such as audience, device, location and time performance as well as other critical indicators
Analyzing campaign results continuously, with the ability to notice and flag any issues within large sets of data, and actively improve on performance by making good use of insights
Understanding the complete user customer journey and adjust campaign set up accordingly to achieve the best campaign results
Reporting on a weekly, monthly, quarterly and post-campaign basis to hit monthly/quarterly objectives and media plan targets (data reporting)
Supporting the Partner Consultancy teams, clients and Campaign Managers, with ongoing optimization recommendations
Streamlining and automating workflows and processes related to campaign setup, optimization, and reporting
WE'D LOVE TO MEET YOU IF...
You have a minimum of 3+ years of experience in digital marketing. Previous agency, online publisher/sales house, retailer e-commerce experience is a plus.
You bring hands-on experience in media planning within an e-commerce environment, with a strong understanding of relevant KPIs.
You’re proficient in Google Shopping and Search Ads, and have worked across other performance-driven social media formats (e.g., Facebook, Instagram, TikTok, Pinterest).
You have solid platform knowledge (e.g., Smartly, Meta, Google Ads, TikTok etc.) and keep up with the latest media trends.
You’ve successfully managed campaigns across various media channels and buying models (programmatic, social, search).
You're experienced in marketing automation tools and practices.
You have strong analytical skills, are results-oriented, and enjoy solving problems through data-driven decisions.
You thrive in a fast-paced environment with excellent time management and prioritization skills.
You operate with a high level of autonomy, and are confident in making performance-based decisions.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year (for Zalando SE)
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
ABOUT ZALANDO MARKETING SERVICES
Zalando Marketing Services (ZMS) is the 360° marketing unit for Zalando’s brand partners, connecting brands to consumers by offering a product suite which touches multiple marketing channels. We ensure a fully integrated media approach for our brand partners offering both creative production and marketing strategies that elevate onsite and offsite media. Holistic campaign implementation covers channels such as the Zalando website and app, social platforms (including influencer activation) and digital web placements; with our largest campaign activations extending to offsite events, PR, out of home, guerilla marketing and Addressable TV.
