THE ROLE & THE TEAM
As Principal CRM Product Owner you sit at the strategic intersection of platform’s end-user experience, data, and technology. Your mission is to turn Zalando’s multi-cloud Salesforce landscape into a growth engine that delights customers, unlocks operational excellence for 1500+ internal users, and keeps us years ahead of market expectations. You will craft and own a multi-year platform vision, secure executive sponsorship for high-return bets, and translate that vision into concrete roadmaps, governance models, and success metrics. Reporting to the Head of CRM, you will partner with senior engineering, data, design, marketing, and compliance leaders to scale innovative features from first idea to enterprise-wide adoption while safeguarding data quality, privacy, and system health.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Be on top of the emerging CRM technologies (AI-driven personalisation, CDP, composable commerce APIs) and run proof-of-concepts that evolve into production-ready capabilities.
Own platform’s data governance & compliance, drive roadmaps, maximise adoption & change readiness
Own CRM platform ecosystem across partner lifecycle, end to end.
Define & track platform KPIs (conversion, pipeline velocity, service response time, licence efficiency) and present actionable insights to senior management
Work with Engineering Managers, Program Managers, and Process Owners to sequence releases, balance tech-debt versus innovation, and unblock critical dependencies.
Community and thought leadership
WE’D LOVE TO MEET YOU IF
10+ years in the field of CRM with at least 5 years owing an enterprise CRM; proven delivery of multi-year, high ROI roadmaps.
Deep Salesforce ecosystem expertise (Sales, Service, Marketing, and/or Experience Cloud). Salesforce Certification in Sales and Service cloud is a bonus.
Strong track record of developing CRM strategies that are deeply rooted in and directly support overall business goals.
Commercial acumen & P&L mindset - driving platform decisions to impact revenue growth, and long term value
Demonstrated people & stakeholder leadership – skilled at coaching PMs, negotiating with heterogeneous senior stakeholders, and cultivating a culture of open, positive communication.
Excellent storytelling skills – your written docs and on-the-spot presentations are cited for clarity and persuasive power.
Comfortable working in agile / DevOps environments, balancing rapid iteration with system reliability, technical debt management, and CI/CD pipelines.
Passion for fashion-tech and the opportunity to redefine how millions of customers engage with Europe’s leading online platform for fashion and lifestyle.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy:
https://jobs.zalando.com/en/our-culture/diversity-and-inclusion