THE ROLE & THE TEAM
As a Marketing Manager Austria you will focus on further developing Zalando as the #1 destination for fashion and lifestyle in Austria. You will manage all local marketing activities with the aim of further strengthening the Zalando brand in the market as well as driving relevant traffic to our local website and app. You will also have the opportunity to collaborate on DACH projects as a member of the DACH marketing team.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHERE YOUR EXPERTISE IS NEEDED
You amplify our global brand moments in Austria and plan, brief, execute and track the local marketing campaigns in collaboration with various cross-functional stakeholders.
You localise and execute global campaigns across all relevant touchpoints in collaboration with the relevant teams (e.g. central Global Marketing Communication & Creative team, Retail, PR, Digital Media).
You steer our local Creative and Influencer Marketing agencies to ensure the best possible campaign execution
You define and implement a touchpoint and media strategy in line with the country strategy in close collaboration with the DACH media manager
You manage the marketing budget for the Austrian market including budget planning and cost reporting, in alignment with the Team Lead.
You coordinate in-depth evaluations of your initiatives and use learnings to proactively optimise future initiatives accordingly. You also use learnings to enable the team and stakeholders.
You act as the guardian of the Zalando brand by ensuring consistency in communication (tone of voice) across the different touchpoints.
WHAT WE’RE LOOKING FOR
A degree in business administration, marketing or a relevant related field
Minimum 3-5 years of professional experience in brand marketing, digital marketing, or fashion/e-commerce.
Fluent in German and English
Strong understanding of the various offline and online marketing channels, and good knowledge of social media platforms, and influencer marketing
Proven project management skills, with the ability to lead and focus cross-functional teams, even under pressure
Strong strategic thinking and communication skills
In-depth understanding of the media landscape, including digital touchpoints and current social media tools, trends, and platforms
Qualitative and quantitative analytical skills and you are familiar with market research methods.
Experience in managing a diverse group of stakeholders
Proactive and a hands-on mentality
Knowledge of the Austrian market, including local competitive landscape and market trends
Influencer Marketing knowledge is a plus
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counselling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
Please note that all applications must be completed using the online form - we do not accept applications via email.
