THE ROLE & THE TEAM
As Senior CRM Data Analyst, you will be working in our CRM team which manages email, push notifications, in-App messages and content cards. You will be taking part in redefining the customer experience for our Zalando customers through our CRM channel. Your expertise will help us create personalized, high-impact customer journeys that enhance customer engagement, retention and reactivation to eventually drive business growth. In this role, you'll work closely with marketing, product, and engineering teams to develop a scalable, insight-driven CRM strategy.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy:
https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups:
https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Develop and optimize data-driven CRM strategies by generating insights into our contactable base, our customer’s behavior & engagement, and campaign performance.
Establish KPI frameworks for campaign evaluation, incorporating a customer-centric perspective, define targets for key CRM metrics to measure success of our CRM efforts effectively.
Build, automate, and maintain CRM reports to provide clear visibility into the development of our contactable base, as well as the impact of CRM campaigns and initiatives to our Zalando business.
Collaborate cross-functionally—work with the Audience Management and Operations teams to gather reporting requirements, and partner with Product and Data Engineering teams to streamline analytics processes.
Champion a data-driven culture within the CRM team, offering guidance on methodologies, tools, and best practices.
Innovate and explore new data opportunities by working closely with analysts, data scientists, engineers, and commercial teams to unlock valuable insights and drive smarter decision-making.
WE’D LOVE TO MEET YOU IF YOU HAVE
5+ years experience in using CRM/customer data in smart and creative ways to answer business questions. Very good quantitative degree, e.g. in Economics, Statistics, Mathematics, Computer Science.
Advanced skills in data methodologies and technologies (Python and SQL, PySpark) and Visualization tools, e.g. MicroStrategy, Tableau. Curious about learning new technologies, e.g. Databricks, AWS data lake, Airflow.
Strong communicator to challenge the status-quo, tell data stories, maximize decision impact of your results and liaison with commercial and tech people alike.
Proactive, fast learner, problem solver, teamplayer, comfortable working in English in a fast paced international work environment
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1u
