The Marketing Analyst role is part of our Marketing Analytics - Solutions team, responsible for building the data foundation, tooling and reporting to facilitate data-driven and efficient commercial decision-making. This team, as part of our holistic Commercial Planning & Trading unit, plays a key role in the commercial business steering and ensures that a triple digit yearly budget is invested in support of our growth ambitions and strategic priorities. Marketing Analytics operates in close collaboration with commercial, marketing, product & engineering colleagues across the company to deliver relevant business insights in a complex, fast-paced environment.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
You drive the creation of automated self service reporting solutions that enable Marketing Analytics and our stakeholders to conduct efficient reporting and informed decision-making
You collaborate closely with tech and product teams to ensure data availability and consistency, including quality assurance analysis and supporting in the integration of new data sources
You contribute to the development and implementation of measurement products to capture the effectiveness of Marketing investments, and enable improved investment decision-making
You perform analyses on various data sources (e.g. DWH, GA) with a focus on connecting the dots between marketing investments and their impact
WE’D LOVE TO MEET YOU IF
You’re proud of your degree (Bachelor, Master, MBA) in Business Analytics, Business Intelligence, Statistics, Data Science, Data Analytics, or a related data-driven equivalent.
You have 3+ years of relevant work experience in an analytical role (with marketing context being a plus).
You have advanced skills around visualization & dashboard building with strong stakeholder centricity (e.g. MicroStrategy, Tableau, Google Data Studio).
You have a solid understanding of marketing attribution or tracking schemas and worked with related tools or systems (e.g. GA, Adjust).
You have a profound experience with SQL and strive for automation with Python, Google Apps Script, R or similar.
You can gather, clean up, and transform data from various sources to enable convenient insights creation.
You are self-driven, results-oriented, enjoy working independently, and taking on responsibility. Your great communication skills would enable you to drive projects with different teams across the organization.
Your oral and written English is business fluent.
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
