THE ROLE & THE TEAM
As our Social Media Lead, you'll be at the forefront of shaping and growing our brand's organic presence on Instagram and TikTok. You will work closely with an external agency to craft and execute compelling social media strategies that resonate with our audience. Your creativity and strategic thinking will drive engagement and brand loyalty, while your analytical skills will ensure our content continuously evolves and improves. You'll be joining a dynamic and innovative team committed to pushing the boundaries of online fashion retail.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Develop and Execute Strategy: Collaborate with our external agency to create and implement a robust social media strategy for Instagram and TikTok that aligns with our brand’s goals.
Create Engaging Content: Oversee the creation and curation of visually appealing and brand-consistent content that captivates our audience.
Audit and Improve Channels: Regularly audit our social media channels to identify areas for improvement and ensure we are on the cutting edge of social media trends.
Drive Campaign Success: Plan and manage innovative social media campaigns that drive engagement, brand awareness, and conversions.
Monitor and Optimise KPIs: Track and analyse performance metrics to ensure we are meeting and exceeding our engagement, reach, and follower growth targets.
Drive Community Management: Collaborate with our agency to foster a vibrant and interactive community by ensuring timely and engaging responses to comments and messages.
Enhance Workflows: Continuously review and refine workflows for content planning, creation, approval, and posting to enhance efficiency.
Collaborate Across Teams: Work closely with our Influencer Marketing and Paid Social teams to ensure cohesive and complementary social media strategies, and with Retail to ensure we’re capturing all the key commercial moments with our content plan
Innovate Continuously: Stay ahead of the latest social media trends and platform updates, experimenting with new content formats and strategies.
Report Insights: Develop comprehensive reports on social media performance and provide strategic recommendations for ongoing improvement.
WE'D LOVE TO MEET YOU IF
You have 5+ years of experience in social media management, preferably within the fashion or retail industry.
You live and breathe social media and have a deep understanding of Instagram and TikTok algorithms and best practices. You always stay ahead of industry trends.
You are creative and have a proven track record of creating engaging and high-quality content.
You are analytical and proficient in using social media analytics tools to drive strategy based on data.
You love collaboration and have experience working with external agencies and cross-functional teams.
You are adaptable and thrive in a fast-paced environment, managing multiple projects with ease.
You have excellent written and oral communication skills in English.
If you have what it takes, we encourage you to apply even if you don't meet every requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
ABOUT LOUNGE BY ZALANDO
Lounge by Zalando is an online shopping club for fashion and lifestyle products in 17 European countries. We offer our members daily, time-limited sale campaigns with discounts of up to 75% off the recommended retail price. However, Lounge by Zalando is so much more than discounts. Our strength lies in our focus on fashion: from sought-after labels to niche brands, from famous international names to trendy luxury brands, we make sure to meet the fashion taste of all our customers, who are always on the hunt for the best products at the best prices. Working with our brand partners, we're pioneering innovative supply-chain and production processes and offer them an impactful and smart solution, creating a new way to shop for fashion - and a new way to sell it.
Please note that all applications must be completed using the online form - we do not accept applications via email.
