Fostering Inclusivity: How Employee Resource Groups Transform the Employee Experience at Zalando

by Aditi Gupte

3 min
25 September 2023

In a bid to explore how Employee Resource Groups (ERGs) can enhance employee experience and onboarding within large corporations, we delve into the insights shared by Hassan Elseoudy and Noor Malik, dedicated members of the Muslim Community ERG at Zalando. Their perspectives shed light on the profound impact that ERGs can have on both individuals and the company as a whole.

Creating a Sense of Belonging:

For Hassan and Noor, being part of the Muslim Community ERG at Zalando signifies more than just a professional affiliation. It's about cultivating a sense of belonging within the organization. The ERG serves as a supportive community that transcends cultural and religious boundaries, creating an environment where every member feels valued and included.

The Power of Representation:

One of the core values that ERGs like the Muslim Community bring to Zalando is representation. By providing a platform for individuals to express their unique perspectives, ERGs contribute to a diverse and dynamic work culture. This not only enriches the employee experience but also fosters innovation and creativity.

A Symbolic Football Shirt:

During the discussion, Hassan highlights the significance of a football shirt as a powerful symbol. It represents the fusion of passion, identity, and teamwork, mirroring the values that ERGs aim to instill in the workplace. By uniting individuals under a common cause, ERGs amplify a shared sense of purpose and camaraderie.

The Abstract Notion of "Belonging":

For many employees, the concept of belonging can be hard to define. However, ERGs like the Muslim Community ERG at Zalando make it tangible. They provide a tangible space where employees can connect with like-minded peers, share experiences, and find common ground. This sense of belonging goes beyond professional achievements; it extends to personal growth and fulfillment.

Drawing Inspiration from Leo Tolstoy's War and Peace:

In a surprising turn, Noor draws parallels between their ERG experience and Leo Tolstoy's epic novel, War and Peace. The novel's exploration of diverse characters and their interconnected stories mirrors the diversity of experiences within ERGs. Through shared narratives, ERGs cultivate empathy, understanding, and mutual respect among members.

The insights from Hassan Elseoudy and Noor Malik offer a compelling narrative on the transformative power of Employee Resource Groups. Their involvement in the Muslim Community ERG at Zalando exemplifies how ERGs can foster inclusivity, representation, and a profound sense of belonging within a large organization. By recognizing the value of ERGs, companies like Zalando continue to pave the way for a more inclusive and enriching employee experience.