THE ROLE & THE TEAM

As a Lead Market Developer Loyalty for Zalando's loyalty program (Zalando Plus), you will partner closely with the local market teams to develop and implement the long-term strategy for our new loyalty initiatives on a market level. Your focus will be on optimizing the program to meet the specific needs and expectations of customers in CEE (Poland, Croatia, Czechia, Romania). You will play a key role in driving the program's success by ensuring it resonates with local market dynamics and customer preferences.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

• Understand Local Market Needs: Develop a deep understanding of local market conditions, customer expectations, and competitive environments. Use these insights to drive strategic decisions for the loyalty program.

• Strategy Development: Lead the development of long-term loyalty strategies for Poland, Croatia, Czechia and Romania. Translate these strategies into actionable initiatives and projects.

• Loyalty Program Implementation: Drive alignment across teams to support the implementation of our loyalty strategies on a market level. Lead high-priority loyalty initiatives from concept to execution, ensuring they meet market-specific needs.

• Stakeholder Management: Work closely with senior management, including top-level executives, to present findings, propose strategies, and lead the implementation of loyalty initiatives end-to-end.

• Foster an Inclusive Culture: Promote an inclusive and diverse team environment, ensuring that all voices are heard and valued.

WE'D LOVE TO MEET YOU IF

• You have 6+ years of experience in Consulting, E-commerce, FMCG, or a similar field, with a strong focus on Strategy or Business Development.

• You have a deep passion for ecommerce, fashion, and loyalty programs, with an understanding of how to drive customer engagement and retention through loyalty initiatives.

• You bring extensive expertise in understanding the local consumers, competitive landscape, and market dynamics in Poland, Croatia, Czechia and Romania.

• You have a proven ability to develop strategic initiatives and present them to senior management. Your analytical skills allow you to solve complex problems with innovative and high-quality solutions. You are able to analyse data sets and reports yourself and can build strategic recommendations based on your findings.

• You can take initiative, manage deadlines, and carry multiple projects to completion, ensuring that loyalty strategies are effectively implemented and continuously improved.

• You are an authentic, mission-driven individual who excels in managing senior stakeholders and navigating complex environments.

• You have excellent English language skills, both written and spoken. Language skills from one of the regions mentioned is a plus.

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

• Employee shares program

• 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

• Two paid volunteering days a year

• In a hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration

• Work from abroad for up to 30 working days a year

• 27 days of vacation a year to start

• Relocation assistance available (subject to prior agreement)

• Family services, including counseling and support

• Health and wellbeing options (including Gympass)

• Mental health support and coaching are available

• Drive your development through our training platform and biannual peer-to-peer review