THE ROLE AND THE TEAM
We want to be the most culturally fluent brand on social media in Europe; and to do that, we need you. You’ll help make Zalando a dynamic voice in culture, always relevant and responsive to the world around us. We are looking for someone who lives and breathes culture and social media. Someone who knows how to spot the signals before they become trends, and how to turn those insights into scroll-stopping content.
As a Social Media Manager within the Newsroom team, you’ll play a key role in identifying, shaping, and reacting to cultural moments that matter to our audience. You have a sharp creative eye, are fluent in internet culture, and know how to craft social-first storytelling that resonates across platforms. This role requires someone hands-on, proactive, and excited by the fast-paced, real-time nature of social.
You’ll collaborate closely with creators, agencies, and internal stakeholders to bring culture to life in our content-reacting quickly, but always strategically. You’ll be joining a small but mighty team that leads Zalando’s cultural reactivity, and you’ll be supported by a team of passionate social strategists and creators.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be the starting point for fashion - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV as well.
We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/diversity-inclusion
Our employee resource groups: https://corporate.zalando.com/en/diversity-inclusion/our-employee-resource-groups
WE NEED YOU TO
Be plugged into culture. Monitor and identify emerging trends, internet conversations, and platform shifts that align with our brand and audience. Be the team’s go-to expert for what’s happening right now.
Own real-time content ideation and execution-from pitching reactive content ideas to briefing and collaborating with creators, copywriters, and designers.
Bring creativity and originality to the table daily, crafting social-first formats that feel native to TikTok, Instagram, and YouTube.
Be confident creating briefs, writing social copy, or making lo-fi mockups to communicate your ideas clearly and effectively.
Collaborate closely with agencies and external partners to guide creative execution and ensure consistency with Zalando’s tone of voice.
Stay organised and proactive across multiple fast-moving projects-owning timelines, ensuring delivery, and tracking performance.
Use social listening tools and insights to inform ideas and evaluate the cultural relevance and impact of reactive content.
Partner with the wider Global Social Media, Global Marketing and other teams (e.g. Propositions) to integrate reactive content into broader campaigns, assortment and product strategies.
WE WOULD LOVE TO MEET YOU IF
You’re a social media native. You have 4+ years of experience managing and creating content for brands across key platforms, ideally in fashion, lifestyle, or culture-driven industries.
You have a sixth sense for culture. Whether it’s a meme, fashion moment, TikTok trend, or global news story-you spot the signal before it hits the mainstream, and you know how to translate it into brand-relevant content.
You’re both creative and strategic. You can jump from concepting a reactive TikTok to explaining the “why” behind it to senior stakeholders.
You’ve worked with creators and agencies before, and know how to bring out the best in them while keeping timelines and briefs tight
You love the buzz of a fast-moving, real-time environment and aren’t afraid to act quickly and decisively.
You’re self-motivated, organised, and solution-oriented, with great instincts and even better taste.
Bonus points if you're also a maker or creator - someone who can work your way around tools like CapCut and Canva.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
