THE ROLE & THE TEAM
The Programming and Planning Content Strategy Consideration Manager is responsible for planning, distributing, and defining marketing strategies for content initiatives across Zalando owned channels. In close alignment with our buying, marketing and retail teams we plan audience-focused content with a goal to maximise our customer acquisition and shopping experience. As a Manager you will bring your expertise to support your Lead, assortment focus and team members to create engaging and elevated multi-brand content that embraces Zalando values and highlights the assortment. You will also work in tandem with curators and ideators within the team to ensure content planning and budgeting align with storytelling needs. This role is pivotal in ensuring our content is commercially successful and delivers inspiration to the right audience at the right time as well as consideration to our Streetwear and Core categories
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Execute and refine the annual content strategy, ensuring alignment with brand, business, and category objectives.
Collaborate closely with content curators, creatives, and marketing teams to develop compelling storytelling that resonates with sports enthusiasts.
Work alongside market retail managers and buying teams to align content planning with streetwear and core assortment strategies, seasonal trends, and key commercial moments.
Develop and implement data-driven content strategies for the sports category that engage different audience segments and drive both inspiration and conversion.
Monitor content performance, leveraging insights to optimize future planning and ensure alignment with business KPIs.
Act as a key stakeholder in cross-functional meetings, providing strategic input from a content perspective.
Manage and maintain content calendars, ensuring timely execution across channels and consistency with category and business priorities.
Stay ahead of industry trends, competitor activity, and evolving consumer behaviors to inform innovative content initiatives.
WE'D LOVE TO MEET YOU IF
Minimum 5 years of experience in content planning, marketing, or a related field, preferably within e-commerce or retail.
A strong passion for Streetwear / Core and an understanding of the unique needs and interests of Streetwear / Core consumers.
Ability to collaborate effectively with cross-functional teams, including creatives, marketers, and buyers.
Strong organizational and project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
A data-driven mindset with the ability to analyze performance metrics and translate insights into actionable strategies.
Excellent communication skills, both written and verbal.
A proactive, creative thinker who is eager to drive innovation in content planning.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review
