(Senior) Media Go To Market Project Manager - Brand Marketing (all genders)

Location
Berlin
Contract
Full time
Job Category
Marketing & Communications

Zalando’s Media Team within the Marketing department is looking for a (Senior) Media Go To Market Project Manager. You’ll work across the Media Team (Media Go-To-Market, Digital Media, Media Strategy & Planning) and other Marketing Departments to co-create and lead the media investment and activation-related processes and projects, including but not limited to the local media annual planning or local media global campaign execution. Responsible for Zalando’s ways of working on major local media topics across the markets, you will also be collaborating directly with our local Media Agencies and the internal Teams. This role will report to the Team Lead Media Go-To-Market.

INCLUSIVE BY DESIGN

At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit. 


We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups 

WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)

  • Oversee and optimize local media planning and execution processes: Lead and refine end-to-end processes within the most crucial projects for local media planning and campaign execution to ensure timely and effective execution across all relevant markets in collaboration with the Media Team and other Marketing Departments.

  • Develop and implement frameworks to operate with related marketing teams: Design and establish ways of working for all stakeholders, fostering strong collaboration between Media Go-To-Market, Go-To-Market Marketing, Brand Initiatives, Production teams and local media agencies. Support balancing optimisation and scalability goals with local market nuances and communication needs to drive efficiency.

  • Drive omnichannel integration: Strengthen collaboration between Media Go-To-Market and Digital Media to ensure seamless omnichannel campaign execution.

  • Manage local media agency relationships: Co-manage relationships with local media agencies, overseeing workload distribution and timelines to ensure project success.

Support global media initiatives: Contribute to the management of global media processes and projects, securing aligning local activities with global strategies.

WE'D LOVE TO MEET YOU IF YOU

  • At least 8 years experience in Media / Marketing related project management within an Agency or Advertiser and hold a degree in either marketing, advertising, business and/or similar field (or an equivalent in working experience)

  • Proven record of working with local and international media campaigns

  • Excellent stakeholder management, professional confidence and prioritization skills 

  • Ability to interpret and elaborate on actionable outcomes with high level presentation and excel skills

  • Great communication skills, fluent English 

  • Understanding the European media landscape and its impact on the timings and ways of working 

  • Passionate about marketing / media and cross-teams cooperation

  • Experience with Fashion / Retail / Beauty / Lifestyle industries appreciated but not mandatory

OUR OFFER

Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

  • 2 paid volunteering days a year

  • Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Gympass)

  • Mental health support and coaching available

Recruiter

Sarah Jaksch

sarah.jaksch@zalando.de

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Über Zalando

Es ist die perfekte Zeit, sich Zalando auf unserer Reise anzuschließen, das führende E-Commerce-Ökosystem für den europäischen Mode- und Lifestyle-Markt aufzubauen. Hilf uns, rund 50 Millionen aktiven Kund*innen in 25 Märkten ein inspirierendes und qualitätsorientiertes Einkaufserlebnis für Mode- und Lifestyle-Produkte zahlreicher Marken aus einer Hand zu bieten. Oder sei Teil unserer Zalando Logistik-, Software- und Service-Infrastruktur, um Marken und Einzelhändler bei ihren E-Commerce-Transaktionen in ganz Europa zu unterstützen – sowohl auf als auch außerhalb der Zalando Plattform. Komm zu uns, um mit diesem Ökosystem einen positiven Wandel in der Mode- und Lifestylebranche zu bewirken.

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