As Junior CRM Manager, you’re part of our high performing CRM team which owns push and email channels for Zalando. Our CRM team envisions the future where every owned interaction across the customer lifecycle is a tailored journey and a delightful moment for the customer. This is guided by a) solid technology landscape, b) a unified foundation of data-driven decisioning, and c) well thought marketing strategy which addresses regional nuances, relevant and inspiring content. We seek to build a CRM reach that reflects an unwavering commitment to our customers and partners.
In this exciting new role you will also work with the commercial, product and engineering team to work towards developing and executing a strong CRM strategy.
WHERE YOUR EXPERTISE IS NEEDED
We would define the scope of role into 4 broad categories:
Executing CRM (email and push campaigns) across the customer funnel from acquisition to retention to reactivation.
Optimising CRM campaigns for better customer engagement
Working with the local country teams to understand their market requirements and support these initiatives through CRM sendings.
Closely working with the copywriting teams to ensure engaging copies for better open and click through rates
Working on execution of campaigns in new CRM channels like direct mail, in-App messages and content cards
Ensuring efficiency in CRM processes for timely delivery and execution of campaigns
WHAT WE ARE LOOKING FOR
A data driven CRM specialist with 2-3 years of work experience, preferably in the field ecommerce, holding a degree in Marketing, Business Management, Economics or equivalent
Keen interest in using new and smart technology to deliver the best message to our customers
Creative problem solver and strive in an agile work environment
Knowledge of HTML, CSS and SQL is an advantage
Being familiar with Braze, SIM by Selligent, Accengage, Salesforce or other CRM tools is a plus
Willingness to learn and grow with excellent communication skills
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. This vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - Our Diversity & Inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our Employee Resource Groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
