Zalando's Performance Marketing department is creating and deepening relationships with consumers outside of Zalando premises by showcasing our digital ads. We’re marketing Zalando’s flawless choice, our best in fashion inspiration and the shopping convenience our customers love. We use the latest technology to make our ads relevant and engaging to consumers while fully respecting customer privacy.
Our Applied Science team for Performance Measurement collaborates with product management, engineering and analytics to innovate our best-in-industry performance marketing engine, primarily focusing on systems to measure the incremental value of marketing activities.
The Senior Applied Scientist role is critical for optimising our 9-figure marketing investments on platforms like Google and Meta, as you help to accurately and continuously measure and attribute the incremental return of every Euro spent.
Your contributions will improve key components of marketing measurement models we apply for marketing campaign attribution and their calibration to accurately mirror the incremental performance of marketing investments, and the continuous generation of incremental insights via controlled experiments, causal inference and machine learning.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
We are looking for a strong highly-technical fast-learner problem solver to work on complex problems of measurement and steering within performance marketing at Zalando.
You will join a team of Applied Scientists working on
Measuring the impact of marketing through the entire marketing funnel
Optimizing the efficiency of the investment of performance marketing.
Optimizing the steering of marketing investment at Zalando to make sure we meet profitability targets.
Developing solutions that optimize the marketing investments at product level.
To address those problems, the team uses:
Complex A/B testing set-up
Causal inference
Classical ML modelling on tabular data / Time series forecasting
A lot of data exploration and analysis
We thrive in a highly complex, data-rich environment that demands deep technical expertise and advanced coding skills. As a key contributor to our team, you are guaranteed autonomy to leverage your proficiency to:
Contribute to cutting-edge solutions in the (Performance) Marketing hemisphere.
Prototyping of machine learning models and streamlining them into production.
Raise the bar for technical excellence across the team by driving best practices.
You will play a pivotal role in optimizing our performance marketing strategies by directly enabling steering for different business objectives.
WE'D LOVE TO MEET YOU IF
We’re looking for proficiency in the following areas in order to succeed in this role
Strong academic background in machine learning, economics, or artificial intelligence, accompanied by 2+ years of industry experience.
Proven track record of independently tackling concrete research problems and autonomously finding a path to a simple and fast solution, before iteration.
Track record of owning the technical development of ML products from design to deployment.
Advanced coding skills in Python as well as experience with common big data processing and manipulation tools such as PySpark and SQL. Experience in reviewing the code of others and improving the coding culture within a team.
Experience in supervising more junior colleagues, as well as organising learning.
Good communication skills to translate (even complex) analytical / engineering decisions and outcomes to both peers and a broader, non-technical audience.
Good to have:
MLops experience: deploying models to production, writing unit/integration tests, and documentation. Experience with Airflow, MLFlow. Bonus: experience setting up an ML solution in a real-time environment.
Experience in designing scalable and maintainable ML solutions.
Experience in A/B testing in a complex setup.
Applications of causal inference to industry problems.
Ability to navigate a complex data environment and to identify relevant data for a product.
Experience / domain knowledge in performance marketing.
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model, actual practice is up to each team to best support their collaboration. Currently the team has two office days per week, but the AS part has a voluntarily more in-office spirit.
Work from abroad for up to 30 working days a year
27 days of vacation a year (for Zalando SE)
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy https //corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups https //corporate.zalando.com/en/our-impact/our-employee-resource-groups