THE ROLE & THE TEAM
As a Senior Marketing Manager Poland you will position Zalando as leading online shop for fashion in Poland. You will manage all local marketing activities to further develop our brand KPIs and make Zalando a love brand, you will act as the guardian of the Zalando brand by ensuring consistency in communication across the different touchpoints.
This role is Berlin based and relocation is necessary. This role is a maternity cover and includes a limited contract.
WHY YOU SHOULD BE INTERESTED…
The Senior Marketing Manager Identifies key customers / consumers and competitive insights to guide decision making across the whole Zalando and multiple stakeholders, Analyse and identify commercial marketing levers to drive customer and business growth in the market and monitor in depth the market and competitive landscape dynamics, having a sharp eye on market trends
Create a compelling market marketing strategy securing business and marketing growth leveraging all full-funnel touchpoints
Plan and manage local marketing budget aiming at maximising effectiveness of our investment across all channels
Plan, orchestrate and execute an annual marketing plan for Poland in close alignment and collaboration with various company stakeholders and teams, support translation of the plan into efficient and optimised media strategy and individual media plans in collaboration with the media team
Roll-out and amplify Zalando global campaigns in Poland driving their relevance towards local customers and fit for commercial priorities, activate and amplify Zalando propositions (e.g. fashion, sport, streetwear etc.) securing market relevant mix
Plan, brief, execute and track local activations leveraging multiple touchpoints (from paid media, influencers, content creators to owned channels, newsletters, partnerships and sponsorships) in collaboration with various cross-functional stakeholders and expert teams (ex. consumer PR)
Manage local agencies supporting Zalando in the growth journey (creative agencies / IM agency / media agency with media team collaboration)
WE'D LOVE TO MEET YOU IF
You are a seasoned marketing generalist with 6+ years of professional experience in the field in the Polish market, preferably in e-commerce fashion industry with proven track record in driving market share development, building and executing annual marketing plan contributing to strengthening brand funnel development and brand equity
You speak perfectly Polish fluently (native / mother tongue language) and are fluent in English
Deep knowledge of the Polish market to win the hearts & minds of our consumers further, you can provide insights into the local competitive landscape and market trends.
You have an experience in end-to-end full funnel campaign execution and good track record of on campaign management, working with creative and media agencies and experience in independent marketing budget management
Strong understanding of the various Offline and Online Marketing Channels and Media; good knowledge of Social Media platforms and influencer landscape, basic understanding of the various performance channels.
You have analytical skills to take into consideration competitive landscape, market, consumer insights and trends with ability to translate them into synthetic and actionable market marketing strategy and plan of initiatives driving growth in Poland.
You have advanced brand tracking and ecommerce analytics tools understanding, result-oriented mentality, ability to manage different tools
You are experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment and at the same time you are a team player, well organised and feel comfortable steering several key projects with different stakeholders while acting as an owner & facilitator.
ZALANDO BENEFITS
Career Development
We offer peer-to-peer performance reviews twice a year and quarterly anonymous employee surveys to ask your questions and provide your feedback
Learn and develop through our extensive Zalando training platform
Support from an international team of experts; mentoring and professional development opportunities
Wellbeing
2 days paid leave per year for volunteering
Minimum of 27 holiday days per calendar year
Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources
Flexibility
Relocation assistance available - subject to prior agreement
Home office equipment available for hybrid working,
Hybrid working model with 60% remote per week
Opportunity to work from abroad for 30 (working) days per calendar year
Financial
Access to the employee shares program
40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
Discounts from a wide range of external partners
Family
Employee parents’ forums and employee resource group
Supported transition into and out of parental leave, with a buddy and re-onboarding plan
3 fully-paid child sick days per year
Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
ABOUT ZALANDO
It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the Starting Point for fashion in Europe. We connect customers, brands, and partners across 25 markets.
Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 50 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.
Our values: https://jobs.zalando.com/en/our-founding-mindset
do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability
Follow us on Instagram: instagram.com/insidezalando
Please note that all applications must be completed using the online form - we do not accept applications via email.