THE ROLE & THE TEAM
The Marketing Team Lead for Poland, Lithuania, Latvia and Estonia drives Consumer Marketing in the respective region which is a part of the CEE cluster. In this role you would be responsible for bringing the local voice and the market insights to life, driving the brand perception and contributing to the business growth in the region.
The Marketing Team Lead works closely together with Global and Go-To-Market Marketing and CEE Markets cross-functional teams to grow market share, customer base and improve business performance through awareness and consideration driving marketing initiatives. This includes global campaigns, local amplifications of global projects but also market specific campaigns and initiatives, developed to capture the local momentum and opportunities. Furthermore, they strongly contribute to the business performance in collaboration with key business units and stakeholders, specifically with the General Manager and dedicated teams in the Markets to drive the value proposition and bring the market voice to the decision table
This role is Berlin based and relocation is necessary.
WHY YOU SHOULD BE INTERESTED…
You will lead the Go-To-Market Marketing Team to create and execute local annual marketing strategy in order to meet the business and growth objectives in Poland and Baltic markets.
You have a sharp eye on and in-depth understanding of the e-commerce environment, Poland and Baltic market’s dynamics, competitive landscape, customer insight and upcoming trends to inform the go-to-market-strategy and the wider Zalando organisation
You’ll work closely with a cross functional team (Retail, Commercial Planning and Pricing, Business Development, PR, Corporate Communications) in order to define core audiences and tactics to win them over, driving efficiency and unlocking effectiveness by scaling best practices across the region
You collaborate in the development (e.g. informing and giving inputs) of global Marketing initiatives, planning and executing local campaign and amplifications that build on audience and market insights
You will manage the regional media budget, together with the media team, with the goal of maximising the effectiveness of our investment, measure marketing impact, anticipate and capitalise opportunities for growth
You develop synergies with other Markets, especially within the CEE Cluster, both by leveraging initiatives with potential relevance in Poland and Baltic markets and by scaling local activations, best practices and learnings.
WE’D LOVE TO MEET YOU IF…
You have 8+ years of relevant Marketing and commercial experience, preferably in e-commerce fashion industry with proven track record in leadership, driving market share development, building and executing marketing strategy in Poland and ideally in Baltics or other CEE markets
You speak Polish fluently (native / mother tongue language) and are fluent in English
You have strong experience in planning and executing Regional/Country Marketing Strategy, as well as deep expertise in reaching and engaging users, audiences, and segments through a targeted value proposition and marketing strategy, applying latest insights and KPIs to strengthen the marketing position and to drive market share and revenue growth
You have a data-driven and analytical mindset with advanced ecommerce analytics tools understanding, result-oriented mentality, ability to manage different tools and collaborate with various stakeholders
You have experience in marketing budget management, end-to-end full funnel campaign execution and good track record of on campaign management, working with creative teams and agencies
You are a confident team leader, capable of bringing people with you on the strategic journey
You are experienced in getting things done in a fast-paced and ongoingly changing matrix-structured organisational environment, you are a highly reliable business partner, passionate and able to prioritise the right business needs , embrace and drive change and hunt for new solutions and improvements
You are a strong communicator able to manage various stakeholders effectively with high degree of critical thinking and capable of developing solutions to business critical issues
You are a passionate achiever with strong leadership skills able to drive and build healthy and inclusive teams
ZALANDO BENEFITS
Career Development
We offer peer-to-peer performance reviews twice a year and quarterly anonymous employee surveys to ask your questions and provide your feedback
Learn and develop through our extensive Zalando training platform
Support from an international team of experts; mentoring and professional development opportunities
Wellbeing
2 days paid leave per year for volunteering
Minimum of 27 holiday days per calendar year
Online sports courses, wellbeing, and nutrition advice offered by Humanoo personal wellbeing coach app
Mental wellbeing support by our Employee Assistance Program and professional consultants to help you find health resources
Flexibility
Relocation assistance available - subject to prior agreement
Home office equipment available for hybrid working,
Hybrid working model with 60% remote per week
Opportunity to work from abroad for 30 (working) days per calendar year
Financial
Access to the employee shares program
40% shopping discount on products shipped and sold by Zalando, and 30% discount on Zalando Lounge
Discounts from a wide range of external partners
Family
Employee parents’ forums and employee resource group
Supported transition into and out of parental leave, with a buddy and re-onboarding plan
3 fully-paid child sick days per year
Free counselling, assistance, and referral service for all matters concerning yourself and your family via the Fürstenberg Institute
ABOUT ZALANDO
It’s the perfect time to join Zalando on our journey, from being a pioneer in the world of e-commerce, to the Starting Point for fashion in Europe. We connect customers, brands, and partners across 25 markets.
Help us drive digital and sustainable solutions for fashion, logistics, advertising and research, bringing head-to-toe fashion to more than 50 million active customers through a team of diverse skill-sets, cultural backgrounds, and interests.
Our values: https://jobs.zalando.com/en/our-founding-mindset
do.More - our sustainability strategy: https://corporate.zalando.com/en/sustainability
Follow us on Instagram: instagram.com/insidezalando
Please note that all applications must be completed using the online form - we do not accept applications via email.