THE ROLE & THE TEAM
The Onsite Creator Content Team (OCC) changes influencer marketing as you know it. We'll do this by building a community of creators from all walks of life who are excited to create content that tells stories of diversity, inclusivity, self-expression and sustainability through fashion. We will create and share style inspiration that's relevant and interesting to all our diverse Zalando customer base across all our Zalando platforms to keep them coming back again and again.
As a Lead Creator Manager for the Onsite Creator Content Team (OCC), it’ll be your job to lead a team of Creator Managers as well as source, recruit and manage a pool of nano and micro creators who deliver content for Zalando, primarily focussing on Get The Look - our onsite inspiration page. You’ll work closely with the Creator Managers to ensure that our creators feel part of the Zalando family while building an engaged network of diverse people of influence to create high impact content our audience loves. You’ll act as the first point of contact for Creator Managers to ensure they are delivering on the team and program objectives as well as orchestrating all the additional projects for the team. With a small pool of Creators you’ll be providing ongoing performance feedback to help the creators improve their content as well as taking care of operational topics such as compensation, contracting and tracking links as well as providing input to on-going projects. You’ll be social first, a native on Instagram and TikTok and soundly aware of the type of content that connects on these channels.
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
- Be your team's biggest fan. Lead a team of creator managers responsible for all our relationships with creators. You set clear goals for your team that are aligned with higher-level objectives of OCC & Content Solutions. You delegate to empower your team, giving them freedom while being available for guidance and advice.
- Project Management. You’ll be responsible for overseeing and enabling additional projects within the team such as local market activations. You’ll be able to manage and balance the capacity within the team as well as be responsible for the maintaining the overall project pipeline.
- Creator Management. You’ll be responsible for sourcing and recruiting a pool of Creators to be part of Zalando’s creator programs, primarily Style Creator Program which creates content for Get The Look. You’ll be building relationships with creators and ensuring they love being a part of our programs whilst reflecting the values of Zalando. You’ll take care of contracting, compensation, briefing, providing tracking links and other operational topics.
- Solve something that matters. You’ll be responsible for working with the broader team to define and improve our core creator management processes and performance management framework for creators.
- Put yourself in the customer's shoes. You’ll act as the first point of contact for our creators whether that is ensuring they have the necessary tools to create content or following up with them in case anything isn’t delivered or providing answers to queries about the programs
- Analyse and adapt. Dealing with multiple creators, you’ll know how to measure and report on success against strategic goals, quickly adapting when necessary to optimise performance. You’ll be able to pull insights from multiple data sources that can help steer the performance of the creators to ensure they deliver on the goals of the programs
- Continuous Improvement. You’ll be on the frontline when it comes to working with creators and will be best positioned to identify opportunities to improve our ways of working that you can share with the relevant stakeholders. You will build and transfer knowledge of problems and opportunities relative to creator management (e.g. design and execution of creators’ surveys and interviews) and will contribute to new strategic creator management initiatives.
WE'D LOVE TO MEET YOU IF
- You have people leadership experience and are comfortable working in a high-growth environment
- 5 - 7 years of relevant work within fashion, lifestyle or influencer marketing
- You have experience with sourcing and contracting of creators or talent management
- You have a high level understanding of the influencer marketing industry and an eye for great content. You have a good understanding of different types of content e.g video, imagery or editorial
- You have great organisational and coordination skills, attention to detail and a high level of accuracy ensuring that work is completed on time and in full
- You’re committed to diversity and inclusivity – you’ll share our message of inclusivity and liberation through fashion. You will be an ambassador for this in your output and your internal conduct.
- You want to learn and develop - working in fashion and ecommerce, what’s in one month is out the next. We’ll all be learning new skills together, at every level.
- Communicating with your colleagues in English is a breeze, more language skills are welcome
- You have experience working with Google Sheets, Doc and Slides as well as MS Office