Join Zalando's Brand Media department as the Sr. Manager Digital Media Strategic Development, a key role within our Media Team. You will lead multiple initiatives, projects, and programs within the Digital Media Team. Your main focus will be our dynamic creative optimization program, representing the largest single initiative within brand marketing. You will drive the vision and roadmap of the initiative, including content, product, media, data, and measurement. In this role, you report directly to the Team Lead Digital Media Strategic Development.
INCLUSIVE BY DESIGN
At Zalando, our vision is to be inclusive by design. And this vision starts with our hiring - we do not discriminate on the basis of gender identity, sexual orientation, personal expression, ethnicity, religious belief, or disability status. You are welcome to leave out your picture, age, or marital status from your application. We only assess candidates on their qualifications and merit.
We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process.
do.BETTER - our diversity & inclusion strategy: https://corporate.zalando.com/en/our-impact/dobetter-our-diversity-and-inclusion-strategy
Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups
WHAT WE’D LOVE YOU TO DO (AND LOVE DOING)
Drive the vision, strategy, and roadmap to build the best-in-class dynamic creative optimization engine.
Unlock opportunities and define processes for ad tech tools such as Smartly, Innervate, Celtra or Bannerflow, challenge the status quo, and lead the tool selection process, and business reviews.
Be responsible for the growth of awareness & consideration metrics.
Design extensive incrementality, bidding & creative test roadmap to prove the value of initiatives.
Take a leadership role in planning, executing, and successfully delivering projects that require strong collaboration among multiple teams (Media Strategy, Planning, Local Media Teams, Digital Media, Product, Engineering, and Analytic Teams)
Be a brand ambassador for Zalando by actively participating in industry-leading summits and partner events.
WE'D LOVE TO MEET YOU IF
Minimum 5 years of experience in digital media, having worked at a media agency, marketing agency, in-house media team, or social media platform.
In-depth experience in working with the most relevant paid social media platforms such as Meta, TikTok, Snap, Pinterest, DV360
Strategic ad tech knowledge and implementation experience of the main components of the marketing techstack (ie DSP partners, DCO partners, Brand Safety solutions)
Strong experience using product feeds, dynamic ads & automation tools
Deep understanding of digital performance marketing metrics, tools & best practices
Strong command of analytics & data manipulation tools
Detail-oriented, with the ability to prioritize and manage time efficiently among multiple strategies and global campaign management
Knowledgeable about tracking, attribution models & incrementally testing with the ability to take action based on data-driven recommendations
You are a team player and a clear communicator with excellent command of written and spoken English
You are experienced in managing complex projects, large budgets and delivering against ambitious targets.
If you think you have what it takes, we encourage you to apply even if you don't meet every single requirement. You may just be the right candidate for this or other roles!
OUR OFFER
Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners
2 paid volunteering days a year
Hybrid working model with 60% (or more) remote per week, actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
27 days of vacation a year to start
Relocation assistance available (subject to prior agreement)
Family services, including counseling and support
Health and wellbeing options (including Gympass)
Mental health support and coaching available
Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us