Manager, Digital Content Framework

Job Category

  • Technology & UX/UI Design


  • Berlin


  • Full-Time
  • Management Level


  • Zalando SE


We’re looking for a lead content strategist to design and build a scalable framework for inspiring and engaging customers through novel and compelling narratives within the Zalando Fashion Store.

Customers seek advice and inspiration when exploring an ever growing fashion assortment. There are also an increasing number of fashion voices from brands, influencers, stylists, early adopters, frequent customers and fashion experts. As the architect and manager of a new Digital Content Framework, you will build principles and tools for leveraging this wide variety of expert sources in order to give Zalando visitors unique perspectives on fashion.


You will deliver customer and business value by taking responsibility for:

Content architecture. Build on, design and implement scalable strategic frameworks for how Zalando can to leverage a variety of internal and external sources. Design the specific modules, implementation models and tooling required to provide a usable framework for content creators and publishers. Work with engineers to build this empowering digital content framework.

Content relevance. Steer content based on personalization and business goals. Let different content sources compete against each other to best deliver on user needs.

Quality goalposts. Set the standards for how we delight customers with our in-store written and visual communication. Your principles, guidelines and lean-in engagement will inspire and challenge both internal and external writers, media artists and trans-creators to create best-in-class fashion content that coheres to our brand and always feels fresh.

Content innovation. Drive our content strategy to form audiences’ (new) habits -- and attract, acquire and retain them as customers. Try out new formats based on data and customer insights. Launch ground-breaking formats that blend retail and content propositions. And achieve highly engaging experiences with inspiring, shoppable fashion content.

Content leadership. You will coach (and potentially lead) 2 additional content creators/strategists/writers within the Product Design team to ensure that our interfaces (i.e. UX copy and navigational nomenclature) are on brand and build an appropriate frame for the rotating inspirational content. You will build strong ties to internal brand and marketing content creators and work with them as equal partners in shaping an inspiring customer experience.


To land this job you will show and explain creative commercially-relevant content you have planned, led and realized.

Inspiring brand voice. From your years of experience as a consumer-facing writer and editor for creative and forward-looking companies, you know how to convey on-brand inspiration and advice. Extra points for fashion content.

Empathy. You bring a passion for people and a track record of human-centered storytelling. You speak the language of your audience, whether a CFO or a fashion influencer.

Structure. As a strategic thinker, you demonstrate a proven ability to define publishing frameworks, decision-making criteria and content principles capable of guiding a wide variety of stakeholders and serving diverse audiences

Collaboration. You know how to work with designers, researchers, product managers, marketers, and engineers to get your inspirational ideas delivered to your audience.

Curiosity. You are eager to leverage a data-driven approach to publishing, leading to ‘digital native stories’. You have experimented with new forms of storytelling e.g. using conversation and video.


Inspiring peers. Product Design at Zalando is a highly diverse, international community of accomplished researchers and designers who drive our customer experiences to the next level.

Empowering culture. We value trust and have a bias for action. We are kind to each other. For us, respect means challenging each other and giving direct feedback. We share ideas freely. We make mistakes. We laugh a lot. Come help us foster a highly inspiring working atmosphere.

Professional development. We believe in a purpose-driven approach to motivating and growing people. Framed by the Tour of Mastery, we help you to grow through mentoring, personal branding support, networking both inside and outside the company, and rotation through diverse career opportunities within Zalando.

Perks. Competitive salary; great shopping discount on a wide range of products on; discounts from external partners; office in the heart of Berlin; public transport discounts; relocation assistance for internationals; municipality services; flexible working times; family service and parent & child rooms; and volunteering time off; diverse sports and health offerings.


Start the conversation. Tell us what the next step in your career could be.

Multi-talented? Please apply for the one single job that best represents your deepest core competency and mentions your other skills in your application. If you need guidance or have any questions about our hiring processes, please contact recruiter Matthias Schmeißer.

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