Specialist Employer Branding (all genders)

Full time
Job Category
Marketing & Communications


Join our Global Employer Branding Team as an Employer Branding Specialist (all genders). In a nutshell, as an Employee Branding Specialist, you will play a crucial role in enhancing our employer brand to attract top talent and engage current employees. Your responsibilities will include managing employer branding projects, developing, managing & analyzing recruitment marketing strategies, and creating compelling content that highlights our company culture, values, and opportunities. In this role, you will create, lead and execute initiatives that drive employee engagement, support long-term organizational goals, and position us as a preferred employer in the talent market. As a key member of the Employer Branding Team, you will report to the Team Lead and collaborate closely with cross-functional teams, talent acquisition and business units to deliver impactful employer branding projects.

Our vision is to be the employer brand of choice for bold and humble talent keen to reimagine the world of fashion & lifestyle.

Beyond our professional achievements, we foster a vibrant and enjoyable work environment. Team bonding sessions are a cherished part of our monthly routine, where we share knowledge, learn from one another, and strengthen our camaraderie.

Our purpose is to identify and broadcast the unique opportunities of Zalando's culture to reach new and retain value-adding talent.


At Zalando, our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications, merit, and business needs. We welcome applications from people of all gender identities, sexual orientations, personal expressions, racial identities, ethnicities, religious beliefs, and disability statuses.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need, so we can best support and assist you throughout the hiring process.

We want to provide you with a great candidate experience. Feel free to inform us of any accommodations you may need, so we can best support you throughout the hiring process. 

Our employee resource groups: https://corporate.zalando.com/en/our-impact/our-employee-resource-groups 


Recruitment marketing & performance:

  • Develop and implement innovative recruitment marketing strategies to attract top talent.

  • Create and manage targeted recruitment campaigns across various channels, including social media, job boards, and company websites.

  • Analyze recruitment marketing data and metrics to optimize campaigns and improve candidate engagement.

  • Partner with the recruitment team to understand hiring needs and tailor marketing efforts to specific roles and demographics.

  • Proficiency in using content management systems (CMS), customer relationship management (CRM) software, and applicant tracking systems (ATS).


Project management:

  • Lead and manage employer branding projects from conception to completion, ensuring timely delivery and alignment with company goals.

  • Collaborate with cross-functional teams, including HR, marketing, and communications, to execute branding initiatives.

  • Monitor project progress, identify potential risks, and implement solutions to keep projects on track.

  • Conduct regular project evaluations and report on key metrics to assess effectiveness and impact.


Content creation and management:

  • Develop and curate engaging content that showcases our company culture, values, and employee experiences.

  • Manage content calendars and ensure a consistent and compelling employer brand presence across all platforms.

  • Work with internal and external stakeholders to produce high-quality multimedia content, including videos, blogs, and social media posts.

  • Stay updated on industry trends and best practices to continuously enhance our content strategy.



  • Bachelor’s degree in Marketing, Communications, Employer Branding, Human Resources, or a related field.

  • Proven experience in employer branding, recruitment marketing, or a similar role.

  • Proficiency in using digital recruitment marketing tools and platforms is a must.

  • Strong project management skills with the ability to lead and coordinate multiple projects simultaneously.

  • Excellent written and verbal communication skills.

  • Creative thinking and the ability to produce engaging content that resonates with diverse audiences.

  • Ability to analyze data and metrics to drive informed decisions from a recruitment marketeer’s lens.

  • Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.


Zalando provides a range of benefits, here’s an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

  • Employee shares program

  • 40% off fashion and beauty products sold and shipped by Zalando, 30% off Zalando Lounge, discounts from external partners

  • 2 paid volunteering days a year

  • Hybrid working model with 60% remote per week, actual practice is up to each team to best support their collaboration  

  • Work from abroad for up to 30 working days a year

  • 27 days of vacation a year to start

  • Relocation assistance available (subject to prior agreement)

  • Family services, including counseling and support

  • Health and wellbeing options (including Gympass)

  • Mental health support and coaching available

Learn all about Zalando and our values here: https://jobs.zalando.com/en/?gh_src=22377bdd1us


Mareike Harder


Please note that all applications must be completed using the online form - we do not accept applications via e-mail.

About Zalando

It’s the perfect time to join Zalando on our journey to build the leading pan-European ecosystem for fashion and lifestyle e-commerce. Help us offer an inspiring and quality multi-brand shopping experience for fashion and lifestyle products to about 50 million active customers in 25 markets. Or be part of our logistic infrastructure, software or service capabilities to help brands and retailers run and scale their entire e-commerce business, on or off Zalando. Join our Zalando ecosystem, to enable positive change for the fashion and lifestyle industry. 

Learn more about our culture