We digital



Working in digital marketing at Zalando means the chance to establish yourself as a thought leader and a major player in Europe’s digital culture. Digital Marketing plays an instrumental role as Zalando transforms from a pure e-commerce company into a multi-service platform: we drive traffic, we build customer know-how and relationships, we enable targeted approaches, and we deliver commercial excellence. We also team up with brands and partners to help them achieve their goals using our products and innovations. And we cover the full marketing mix – SEO, SEA, ASA, Affiliate, Display, Mobile, Social Media, CBM and Offline Marketing – all localized, adapted and targeted for 15 European markets.



At Zalando you can make big ideas happen in a big way. With the right tools, insights, culture, team, and support to do things that have never been done before.


Teaming up with smart people from different fields, within digital marketing and beyond, means you’re learning and sharing every day.


No matter your position you have the power to initiate and drive change, impacting not only your area but Zalando’s future direction.

People Stories

Sara-Ellen Picard Portrait

"I love working in Zalando's Gift Vouchers team because I am striving in a diverse inspiring work environment, where ideas are valued and never too big to not be shared. I work in a team with people from 7 different countries, different backgrounds and with diverse interests – what we have in common though is that we are passionate about our job, like to laugh and are awesome teammates."

Sara-Ellen Picard

Manager Gift Cards B2B

Davide Finocchiaro Portrait

"I come from Sicily, live in Berlin & work for the Nordics. That's about 5.000 km distance & some amazing cultural differences. That's about how disruptive Zalando can be. In the Affiliate Marketing Team I get to work with the top influencers (bloggers & vloggers) and best online publishers (websites & apps) using the latest advertising technologies and trends in digital marketing. I discover every day how the beautiful complexity of people can be matched to a world of communication, processes & performance!"

Davide Finocchiaro

Senior Affiliate Manager Nordics

Lucia Ciarambino Portrait

"Currently I'm working as a Brand Manager for Bread&Butter. I was able to change business units 4 times over the past 4 years that I've been with Zalando. I am constantly developing new skills, learning new ways of thinking and how this company works. I am very thankful that this opportunity was offered to me."

Lucia Ciarambino

Project Manager

Nafiz Choudhury Portrait

"I recently passed my 2.5 years mark at Zalando, and wow has it been a great adventure! I never expected to work in the fashion industry because I thought it would only focus on clothes. I’ve learned that it's about so much more – it’s about helping customers to express their inner artistic selves and to do so you need to be good in marketing, analysis, e-commerce and so much more. While doing so I’ve worked with many talented people and will never forget our great company summer BBQ at a former airport!"

Nafiz Choudhury

Affiliate Manager

Kathleen Jaedtke Portrait

"When I entered Zalando’s SEO department back in 2012, I couldn't have imagined what I would experience, both professionally and personally. 4,5 years later I can definitely say that we have not only climbed up Google Rankings, grew our visibility in the search results and entered international markets - we've also switched rooms and locations several times, tried different approaches and have constantly been optimizing our processes. During all that time I was trusted and given freedom to take over new and challenging projects that helped me to grow as a person."

Kathleen Jaedtke

Senior SEO Manager

Creating the Platform


At Zalando Media Solutions we create meaningful connections between brands and consumers through a deep understanding of their personalities. We are working with brands, agencies and publishers from the fashion world and beyond to produce innovative, impactful campaigns that reach the right audience at the right moment. Thanks to its holistic mix of cutting-edge and privacy compliant technology, in-depth audience insights, expansive reach and compelling content, brands produce successful campaigns across multiple digital marketing channels.



We’re a kind of start-up within Zalando Media Solutions. We work with the hottest social media influencers, connecting them to relevant and forward-thinking brands. At the core of Collabary is a work-flow tool that allows brands to streamline all content creator activities, including planning, management and content distribution. This enables marketers to handle all activities within one platform. From creative development to measurement, from chat services to payment, we’re helping players in the fashion, beauty and lifestyle space grow and sustain the relationships that matter.




Do you want do big things with data? Join the team that’s steering best in class marketing through analysis and insights that go deeper and range wider.



Master the art of performance marketing? Join the team behind the campaigns that deliver big results and generate sustained impact across multiple channels.



Want to shape where mobile and RTB goes next? Join a team that’s driving marketing technology and its application in new and powerful ways.



Do you bring people together? Join the team that’s building productive partnerships with affiliates and customers, such as bringing brands to the Zalando fashion store, to reach ambitious business goals.



Are you passionate about connecting needs and opportunities? Be part of the team making sure brands, agencies and other clients access our innovative audience advertising solutions and get the most from their activities.


Join the Journey

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